Wolfram Alpha Launches Upgrade To Persnal Analytics For Facebook

Wolfram Alpha has announced the first upgrade to Wolfram|Alpha’s Personal Analytics for Facebook. There’s much more to analyze, see, and do—here’s a quick look!

Wolfram|Alpha Personal Analytics for Facebook

One of the most shared pods from first release was our colorful social network visualization. They are extending this idea to help you better understand how your social network fits together. To start with, Wolfram is showing you a new visualization that highlights friends based on the way that they fit into your network.

Let’s take an example. Say you’re a college student. You might have a group of friends from college, and another group from your old high school. If you’ve got any college classmates who also went to your high school, they might label them on your report as social connectors, because they connect two otherwise separate groups of your friends.

Wolfram|Alpha Personal Analytics for Facebook

In total, there are five different “network roles” we identify: social insiders and outsiders, social neighbors and gateways, and social connectors. Social insiders and outsiders are opposites: a social insider has a lot of friends in common with you (e.g. your girlfriend since freshman year); conversely, a social outsider is someone with whom you have few or no mutual friends (e.g. that girl you met horseback riding in Romania). Social gateways and neighbors are also opposites: a social gateway contact has a lot of friends that are outside your network (e.g. the editor of your college newspaper), whereas a social neighbor has few friends outside your network (e.g. your identical twin).

Social insiders and social neighbors sometimes overlap, as do gateways and outsiders—but not always. For example, a social outsider simply may not have enough outside friends to be a social gateway.

Wolfram|Alpha Personal Analytics for Facebook

In fact, these social roles are just one new way you can interact with your friend network. They have added color coding for a number of interesting properties, like relationship status, age, sex, number of likes, and so on—along with the ability to filter your network according to criteria like location and age. This unlocks a huge variety of interactive visualizations, allowing you to find patterns and ask questions like: Are all your married friends clustered in one part of your network? Are all your friends from your hometown the same age? Who is your most popular friend from university? Interactivity helps you explore further: at any point you can mouse over friend nodes to see who they are; clicking will take you to their Facebook page.

Wolfram|Alpha Personal Analytics for Facebook

Wolfram|Alpha has tons of data about the real world. And we can now combine that data with your Facebook profile to tell you interesting things you might not otherwise know. For example, by analyzing your friends’ locations, they can now give even more detail about their geographical relationships to you (based on either hometown or current location). We can show you your most “geographically interesting’” friends, like who is closest to the North Pole or the equator, who is farthest away from you, and even who has the highest or lowest elevation.

Wolfram|Alpha Personal Analytics for Facebook

Aesthetically, we’ve improved some existing features, such the weekly app activity pod, which lets you see the times you are most likely to access your favorite apps, and the word cloud, which shows the most common English words you use in your wall posts.

Wolfram|Alpha Personal Analytics for Facebook

By enabling this feature now (click the banner at the top of your report), they will start periodically collecting information to be able to show you an evolution of your Facebook profile over time. Which of your friends has gotten married? Who has moved to a new city? You’ll get an email when there is enough data to show you a historical analysis.

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Samir Saleem

An innovative and dynamic marketing expert having worked for both local and multinational organisations,having expertise in leading diverse assignments on devising digital/social media marketing strategies, promotions, public relations and business development. As an experienced social media strategist and business analyst, he manages several brands via his 2nd Startup Hybrid Signals (www.hybridsignals.com) Samir is an award winning technology and social media blogger and can be reached at samzbest@gmail.com

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