Google + is increasingly becoming a major threat to Facebook. Last week it unveiled the integration of YouTube within Google+. And today it announces the killer blow, Google + Pages for brands and companies.
What Facebook has been able to do is to capture the market via its pages where fans connect to their favorite brand, company, music group etc. And similarly today with the power of Google+, brands can connect to fans on Google’s version of social networking.
Google + Lead Vic Vic Gundotra said:
In life we connect with all kinds of people, places and things. There’s friends and family, of course, but there’s also the sports teams we root for, the coffee shops we’re loyal to, and the TV shows we can’t stop watching (to name a few).
So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.
People + pages, better together
Google+ takes an approach to highlight page moderators as well. For you and me, this means we can now hang out live with the local bike shop, or discuss our wardrobe with a favorite clothing line, or follow a band on tour.
Google+ pages give life to everything we find in the real world. And by adding them to circles, we can create lasting bonds with the pages (and people) that matter most. For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you’ll soon find the super fans and loyal customers that want to say hello.
A number of pages are already available (see below), but any organization will soon be able to join the community at plus.Google.com/pages/create.
- All American Rejects
- Anderson Cooper 360
- Angry Birds
- Barcelona Football Club
- Dallas Cowboys
- Fox News
- Good Morning America
- Phoenix Suns
- Save the Children
- X Games
- Zen Bikes
Direct Connect from Google search
People search on Google billions of times a day, and very often, they’re looking for businesses and brands. Today’s launch of Google+ Pages can help people transform their queries into meaningful connections, so we’re rolling out two ways to add pages to circles from Google search. The first is by including Google+ pages in search results, and the second is a new feature called Direct Connect.
Maybe you’re watching a movie trailer, or you just heard that your favorite band is coming to town. In both cases you want to connect with them right now, and Direct Connect makes it easy—even automatic. Just go to Google and search for [+], followed by the page you’re interested in (like +Angry Birds). We’ll take you to their Google+ page, and if you want, we’ll add them to your circles.
I think Mark Zukerberg and his team would be worrying a lot today.
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