Companies are data rich and insight poor, considers Jeremiah Owyang of Altimeter Group. With social sharing doubling every year and the average enterprise managing 178 social media accounts, enterprises are getting buries under an avalanche of data. But it’s not data companies need, it’s insights they can act on. Getting these insights is so valuable that McKinsey projects ”a need for 1.5 million additional managers and analysts in the United States who can ask the right questions and consume the results of the analysis of Big Data effectively“. But is hiring an expensive and rare data scientist the only way for you to understand what social data means and get the insights you really need, in real time? There has to be an easier way!
Today, uberVU is launching uberVU Signals, aground-breaking product for the social media industry. uberVU Signals is a set of artificial intelligence technologies that automatically extract actionable insights from the overwhelming number of social conversations that you have a hard time keeping track of. Think about it as your very own social media personal assistant, mining the data for you and just sending you a set of insights as they happen. You’re standing on a goldmine – and that’s the data flowing into your mentions streams everyday. Getting social insights from it can transform business entirely. You don’t have to mine this data yourself anymore, Signals will do the hard work for you. Here’s how it works.
Unlocking big data’s true potential
Digital trends are happening really fast, and it’s getting harder to stay on top of everything. You need to react quickly when something big is around the corner, and constantly listening to the buzz in social media is a very important first step. But there are far greater results to be achieved through intelligently delivered insights.
The technology makes it possible for you to make decisions based on insightful solutions, for a measurable business advantage. This is a knowledge-centred approach to social media, one that allows you to go past the standard metrics like buzz volume and evolution, sentiment values or number of estimated views and extract the “signals”: topics that everyone’s talking about, industry news that are changing the market and could impact your company, people who have the ability to shift attitudes. Having all this data simply showing up in your dashboard or inboxes at the right time will make you more efficient when developing your strategy and action plans.
With social media Signals, you can be immediately notified of any major opportunity or vulnerability for your brand, without the need to dig through mentions or interpret analytics. Information is extremely powerful, because it provides a record track of every important change in your market and by using it, you get an overviews of the stories, people and places that push your name to the newsstands.
Signals detects 3 types of insights right now, with dozens that are being added:
Trending stories around your brand, product, competitors
Spikes and trends of any kind (more males talking about you on Twitter in German than usual)
If an influencer spreads the word about one of your products, or a story catches everyone’s attention on the web and spreads like fire, you’d most likely want to be there to assess the situation and use those insights to make informed decisions and adjust your strategy accordingly. uberVU Signals crafts actionable insights to understand who starts the valuable conversations in your community, what important events are shaping your brand reputation and who to engage with at the right time. By doing this, you’ll know exactly where to target your action and resources.
The best part of this amazing feature is that it doesn’t simply highlight changes, but itcorrelates them with other important KPIs, like share of voice, geolocation, top languages and anything else that’s relevant. This is to ensure you have the big picture when the next alert about your keywords will be popping on your radar.
You can instantly take action for a top story: post it directly from the widget in the dashboard, or send it to your preferred social networks. Why wait, when you can act right away on an inside scoop you’ve found and gain social status? When it comes to spikes & bursts for analytics like language, sentiment or geolocation, you have the option of moving your attention to the stream (to check everything that people are saying right as it’s happening) or sending the event as a beautiful PDF report to your email address for later reference.
So how can you test out uberVU Signals for your own company? It’s very simple.
If you’re not an uberVU customer yet, we can personally give you a demo & a trial of Signals, already set up for your brand. You can also sign up for the Signals Webinar on the 10th of May, where we’ll be showcasing Signals and going into a lot of interesting use cases.
If you’re already an uberVU customer, you can either run the Signals Wizard from the Signals link in the left side menu (under Dashboard) or you can use Configure Stream for each stream you want Signals to be enabled on.
Signals is a very powerful addition to uberVU’s social intelligence dashboard, one that will most definitely enhance your experience in social media. You can start playing with Signals right away, just log into your account and give it a spin.
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