Digg announced its RSS reader will be available by June 26th, Adobe releases its subscription-only Adobe Creative Cloud, and the Cannes Festival trends on Twitter.
Posts Tagged: "Social Media"
VIDEO: Tech Companies News Byte: Microsoft Exec on Xbox One: No Internet? Get an Xbox 360
Microsoft exec on Xbox One: No Internet? Get an Xbox 360. Social media users like the sound of iTunes Radio. Apple’s Declaration of Values: Simplify, Perfect, Delight
Facebook Shows Focus On Key Metrics
Focus on Your Key Metrics
Get a clearer snapshot of how your ads and campaigns measure up against your advertising goals.
Understand Your Reach
Potential reach is the estimated number of people who are eligible to see the ads in this campaign. If there’s a big gap between your potential reach and actual reach, you might want to try adjusting your targeting, budget or bids.
Step 1 of 4
Track How You’re Doing
The information that’s most relevant to your advertising goal (ex: more Page likes) is at the top so it’s easier to see how your campaign is performing.
Step 2 of 4
See Your Cost Per Action
Cost per action is the average that you’re paying for each action people take on your ads. What you pay is influenced by who you’re targeting and how many other advertisers are competing to show their ads to your audience. Well designed ads will encourage more people to take an action, and the more actions you get for your budget, the lower your cost per action will be.
Step 3 of 4
Learn More About Ads Manager
Thanks for taking the tour. Visit the Help Center to learn more about creating and managing ads on Facebook.
Step 4 of 4
VIDEO: The Apps You Can’t Miss This Week
On this week’s top apps list, the highly-addicitng Dots moves to iPad. Also, Disney pushes a free version of cat game Mittens. Twitter updates its compose page. And Qualcomm wants to save you battery life with BatteryGuru.
VIDEO: Twitter Rolls Out Two-Step Verification to Curb Hacking
Twitter is hoping their two-step verification system will protect users from the kind of cyber attacks they’ve seen in the past year.
VIDEO: Top Tech Stories of the Day
Facebook’s Growth Since IPO In 12 Big Numbers. April Was a Loser for Video Game Industry. Tableau Software shares soar in NYSE debut
Watch Bill Gates, The Person Who Wants To Help The World [Video]
Bill Gates was the subject of last night’s 60 Minutes and him and host Charlie Rose touched on a wide array of subjects, primarily the billionaire’s humanitarian efforts under the Bill & Melinda Gates Foundation.
While the focus may have been on life after Microsoft, the interview also included emotional recollections from Gates as he recalled the last time he saw longtime rival Steve Jobs alive in May of 2011. He recalls Jobs being very forward-looking, focusing both on heavy subjets like where technology had failed education as well as personal ones, like finishing his 260-foot yacht Venus despite the somber realization from both he and Gates that it was unlikely he would ever set foot on the finished vessel.
When asked, as he often is, what he think Jobs was better at, Gates immediately responds, “His sense of design, that everything had to fit an aesthetic…it shows that design can lead you in a good direction and phenomenal products came out it.”
Watch the unaired footage from the interview below:
How To Get More Engagement And Success On Facebook : 13 Steps For Brands
It’s the aim of any social media page to have your content seen by as many people as possible. However, in the case of Facebook, the greater number of fans you have on your page, the harder you will have to work to ensure that your content features regularly.
While most people would complain about Edgerank, it’s really there to ensure only the best content appears in your feed. So how do you make sure that your content appears on feeds regularly? Here’s the best methods to increase the number of people seeing your content.
1. Be Consistent
One of the bigger problems certain pages experience is that they will post numerous times a day before quickly tapering off. Instead, ensure that you’re posting regularly, at least once a day to start off, and work from there. When your posts begin to perform better, you can then increase the output for different times.
2. Keep It Short And Concise
Unless you have an incredibly interesting story to share, chances are the majority of your followers aren’t going to read what you have to say. So when posting something, treat it as if you were posting onto Twitter and keep it short.
3. The Power Of Imagery
We’ve spoken many times before about how powerful images are on Facebook, and it’s no surprise that that they’re both the most popular and shared type of content on the site. Their importance is so great that Facebook’s latest redesign is centered around this.
The next time you post something, make the main focus an image and accompany it with a short blurb (and shortened URL if needed). Provided that the image is good, it will help draw them in.
4. Quality Over Quantity
This is a rather obvious one, but when you’re posting content, you want to try and ensure that all posts going up are interesting in their own right. Just posting numerous links without any break will have a greater chance of being ignored. So instead of posting five or six links a day, why not focus on just one great post. Chances are you’ll see greater engagement over the long term.
5. Don’t Delete Posts
If you can help it that is. Sometimes you will post something by accident, or notice a typo before it’s too late. Unfortunately Facebook does not have an edit function for status updates so you will either have to live with it, or delete the post entirely. Unless, you’ve posted something absolutely terrible, refrain from deleting a post as it will impact negatively on your Edgerank status.
If your post has a typo in it, it’s better to hold your hands up and acknowledge the mistake instead of deleting it entirely.
6. Understand The Weight Of Actions
No actions are the same on Facebook and unsurprisingly different actions have varying effects on your Edgerank status. For one, shares carry the most weight since it gives your content a greater chance of appearing in feeds. Next comes comments, then likes and finally clicks.
Saying you should aim for shares is a rather short-sighted advice so instead, take a look at a number of pages, both similar and different to your own, and see what type of content gets shared the most. It will give you ideas as to the type of sharable content that can tie into your own page.
7. Study Insights
Facebook Insights is there for a good reason and while it’s a little annoying that the dashboard has replaced notifications with a promoted post section, really the only thing you should be looking at is your analytics.
For each post, you’ll see the reach, virality and how many people interacted with it. While likes, shares and comments give you an idea, comparing them to the stats here will give you the entire picture. Also, if you want, you can download a spreadsheet containing data from Insights if you want to look deeper.
8. Time Your Posts
It’s not rocket science to know that posting at certain times works better than others. Figuring out the right times is a case of trial and error but once you know, posting content at those times will see greater engagement since there will be more people to see it.
Scheduling posts for these times through Facebook itself will ensure that you won’t miss a day. Also, don’t be afraid to schedule posts for the weekend as you could easily be missing a large audience there if you’re not.
9. Ask Questions
Always a great way to engage with people, asking questions can help get your followers talking and interacting with you. So long as the questions aren’t patronizing, or follow a “like if you think x is right, comment if you think y is good” template, there will always be followers out there who will like to engage.
10. Respond To Comments
When users have made the effort to interact with you, you should take a moment to respond to some of the comments, which can help propel a discussion forward. Again, the advice of quality over quantity springs to mind so comment when you have something interesting or witty to say. It’s not really worth responding to one worded comments with a thanks as a simple like can help show your appreciation.
11. Create Albums
Tying in with the idea of images, albums are also a great way of improving your Edgerank status. The reason being that albums encourage clicks, have a greater chance of being viewed since people will want to see all of them and they always appear differently in news feeds. You only have to think about any time your friends’ post an album to understand this so provided the images are interesting, they can help you out.
12. Cross-Promote
If you have more than one account, why not direct your Twitter followers to a specific post? Granted, this should be done sparingly, but it can give certain posts a new lease of life.
13. Pay To Promote
If you have a good post and you think it needs that extra push, then paying to promote it can help it out. Only thing to be aware of is that the quality of likes and comments you get mightn’t be what you’re aiming for so use it to promote content that’s performing well anyway to get the best results.
Via BI
Pakistanis Go Crazy For Voting For Imran Khan : Change Is Coming
How to Refine Your Reach & Integrate Digital Marketing
Direct mail spending is expected to decrease in 2013, according to Target Marketing Magazine. Though it’s long been one of the most-targeted forms of marketing, that is until the current takeover of online marketing, direct mail is experiencing a continued decline.
Much of this decline is attributed to the price of postage increasing and refinement of email, and PPC marketing began to make direct mail seem less targeted. While services like QAS.com CASS certification are designed to help refine the accuracy of direct mail initiatives, it’s still difficult to beat the specific reach that digital marketing initiatives offer.
A Cohesive Message
Though, focusing dollars on digital marketing isn’t necessarily going to be effective without planning and refinement. To optimize your online marketing plan, you need to integrate social media efforts with email marketing to provide an aligned message. Whether you’re working to grow your business or get more traffic to your personal blog, it’s essential to present a cohesive brand. Marketing experts at iMedia Connection recommend keeping the message simple and succinct and personalizing messages with engaging calls to action.
Determine the Goals to Create the Message
In order to create a successful marketing plan, you need clearly to identify your goals to develop steps to work towards accomplishing them. Brainstorm with all involved parties to pinpoint the desired results. Do you want to attract new readers to your blog to encourage engagement and serve more ads? Do you want to generate buzz about your new mobile app to increase sales? By clearly defining the results that you want, you can better tailor a social media and email marketing plan to accomplish the goal.
It cannot be stressed enough how important it is to brainstorm the goals with everyone involved in executing your digital marketing plan. This helps to ensure that everyone is on the same page and can make independent decisions that help accomplish the goal in mind.
Test for Effectiveness
You may think you know the best way to present the message to your social media audience to accomplish your goals, however, without testing a variety of messages and approaches, you could risk wasting time using a less-effective method. Instead, Business2Community marketing experts recommend testing an array of variables of both social media and email marketing campaigns to determine the best approach. Without proper testing, you could waste valuable time using messaging that you think they want to hear, when in reality the audience would prefer something else.
Get to Know Your Audience
In order to refine your social media strategy, assess what types of social media are the most effective at engaging your audience. Does your younger demographic prefer Twitter paired with email? Evaluate the results of your assessment and stick to an approach that helps retain social followers who join your email list.
Find Your Own Voice
Above all, find your voice and be true to your brand. Don’t simply mimic other brands successful messaging, establish a voice that’s uniquely you.
Photo by Flickr user Jeff McNeill
VIDEO: Mobile Ads Help Grow Facebook’s Revenue 38 Pct.
A year ago, Facebook was just testing the waters of mobile advertising. Now, the company said nearly a third of its advertising revenue came from mobile in the first three months of the year. (May 2)