Social Reports Are Now Under ‘Traffic Sources’ : Google Analytics

Google analytics has recently consolidated the locations of our social reports. The 3 reports, Social Engagement, Social Actions, & Social Pages were previously listed in the Audience section and have been moved to the Traffic Sources -> Social section. Click through to see the reports in your Analytics Account.

In addition Google has added new social reports and functionality, as detailed on their recent blog post on the launch of our Social Reports. Users now have access to both onsite behavior, the existing data, and off-site social activities of partners such as Google+, Digg, and Reddit among others. Below is a summary of how to access the data from the old reports in the new ones. To access onsite activities use the Traffic Sources -> Social -> Social Plugins report. Here you see the social activities broken down by content. Selecting a specific page shows you the social activities by network for that page. Click the “Social Source and action” tab highlighted in the screenshot below to see a breakdown of the itemized activities.

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Samir Saleem

An innovative and dynamic marketing expert having worked for both local and multinational organisations,having expertise in leading diverse assignments on devising digital/social media marketing strategies, promotions, public relations and business development. As an experienced social media strategist and business analyst, he manages several brands via his 2nd Startup Hybrid Signals ( Samir is an award winning technology and social media blogger and can be reached at

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