Paypal is trying to reinvent itself as the new kid on the block in payments with its renewed focus and passion for creating beautiful and simple products and is kicking of its first ever, fully integrated national marketing campaign. The highlight of the campaign is a video series featuring one of my favorite actors, Jeff Goldblum. Jeff offers a human – and humorous – take on the advantages of PayPal.
You can check them out here.
This campaign is really about you – our customer. PayPal offers shoppers the one way to pay, that’s any way they want to pay. PayPal president David Marcus has been vocal about our company-wide commitment to the customer and the cultural shift that is taking place both internally and externally to better meet your needs.
The goal of this campaign is equally simple: to remind our customers that PayPal here and ready to make your lives a little easier so you can focus on what you want to do.
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