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10 Benefits of Online Surveys

Posted by in Advertising, Internet / No Comments

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Online surveys are fast becoming a bedrock of internet marketing campaigns across the business world and the public sector alike. With professional agencies offering enterprises a free online survey as standard, it is easy to discover for yourself the business benefits that can accrue. But before you take the plunge for real, consider these 10 reasons why online surveys can give your business a significant boost:

  1. Easy to compile and use. Thanks to the existence of free survey templates and other online tools, it is simple and quick to get your own survey up and running. You also don’t have to be a computer whizz to distribute the surveys via your email subscribers list.
  1. Ease of analysis. With the help of free online survey tools, there is no hassle when it comes to analytics and creating reports on the data harvested. No need for time-consuming data input or filing – the data is just transferred straight into a spreadsheet for analysis.
  1. Affordability. As well as being one of the most effective forms of customer feedback, online surveys are much, much cheaper to distribute and analyse in bulk than mail or phone-based surveys. They are also more immediate and up to date.
  1. Online surveys encourage you to focus on your aims and objectives. To keep respondents interested, surveys tend to be short and the questions snappy. This forces you to ask yourself honestly what you really want to know about your customers’ habits and preferences.
  1. The basis for an ever-growing market research database. The greatest gift online surveys give is the answers to all those questions a growing business needs to know. The sheer scale and level of detail that these will give your customer feedback cannot be overstated.
  1. Building customer relationships. Existing customers can be wooed by online surveys. They show that you care what they think and that you are committed to the best in customer service.
  1. Turning negatives into positives. Even a critical or negative response to a survey is a positive opportunity. Every piece of information can be used to improve your business.
  1. An improved response rate. Research has shown that online surveys generally have a far higher response rate than traditional forms of feedback such as mail shots and phone calls, as well as being far more cost effective.
  1. Attract new customers. By hosting online surveys on associated websites, you can sew interest in your business and attract new hits to your own site – and even a few conversions.
  1. Idea mining. You don’t just have to ask customers what they think of your business, you can also ask them if they have any ideas how it could be improved. The best ideas could well be ones you have yet to think of yourself!

Social Media Behaviour [Infographic]

Posted by in Infographics, Marketing, Social Media / No Comments

The March Madness-themed infographic uncovers key information on search privacy concerns, social influence, efficacy of images in search results, social sharing behavior, social preferences by social network and demographic, and more.

Key findings include:

  • Three out of four users object to sharing private search data
  • Most individuals are not influenced by their social peers (Facebook “Likes” and +1s)
  • 50 percent of users do not care about pictures in search results
  • Facebook is NOT preferred by users under 30
  • 70 percent of users do not use Facebook search
  • Between 2011 and 2012, the average time spent on social networks has increased 37 percent
  • 75 percent of older users share content using email, while 60 percent of younger users share thorugh Facebook

Explore the infographic to learn more about how your business can successfully interact thorugh social channels: 

Social Media Behavior Study

Facebook Goes All In Mobile : Shows Mobile App Install Message On Newsfeed

Posted by in Internet, Marketing, Mobile / No Comments

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Mobile app install ads are an effective way to grow your mobile app

Reach the right people at scale where they are most engaged, in news feed

Drive installs to your mobile app with just a click to the App Store and Google Play

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Since they launched mobile app install ads six months ago, we have added several new features to improve the product for users and developers. Today Facebook is announcing two new features that will make it easier for developers to create these ads and reach the right people.

Enhanced device targeting

With these new capabilities, you can reach

1) specific versions of Android and iOS mobile operating systems and

2) devices on Wi-Fi only connections. For example, now you can reach Jelly Bean 4.2 or iOS 5.0 and greater with a different message based on what is most relevant to the people using those devices. You can also target devices using a Wi-Fi connection. This is helpful if, for example, you are interested in connecting with iPad users that only have Wi-Fi access or prefer using Wi-Fi for data usage.

Easier ways to create ads

You can now create and buy mobile app install ads through Facebook’s Ads Create Tool, which has been used by hundreds of thousands of advertisers. The Ads Create Tool can manage large volume campaigns and will give developers access to all of our other ads products, in addition to mobile app install ads. The new updates to device and Wi-Fi targeting are also available through the Ads Create Tool. Learn how to get started with our Ads Create Tool.

Over the past few months Facebook has seen increasing success with mobile app install ads from apps across a variety of verticals such as retail, e-commerce, gaming, and financial services. Many of these developers are using these ads to accelerate the organic distribution they already get through building with Facebook.

For example:

  • Poshmark, a retail mobile app, has seen 3x better ROI from mobile app install ads compared to other paid channels.

  • Social Quantum, a Russian based international game developer, became the #5 grossing app in the US within less than 1 month after running mobile app install ads as their primary method of acquiring new users.

  • Nanigans, a preferred marketing developer, generated 92% ROI in less than two weeks for a mobile gaming client by bidding and optimizing for ROI.

  • O2, a UK communications company, used mobile app install ads to catapult its new app O2 Tracks to #6 in the App Store just days after launching. O2 reached an audience of over 9 million people during its three-day marketing sprint on Facebook.

In addition to enhancements to the product, they have developed best practices specific to mobile app install ads to help improve ad performance and help you create the best user experience possible. They will be holding a LIVE Q&A with the product team on April 17, 2013, so register today. During the Q&A, you will hear directly from the team that built mobile app install ads about the new features and best practices for using the product, and you can ask live questions.

The Whole Planet Faces Degraded Internet Speeds Due To A Massive Cyber Attack

Posted by in Internet, Marketing / No Comments

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Internet speeds around the world have noticeably slowed down due to a massive “distributed denial of service” attack, reports the BBC. These DDoS attacks bombard targeted web servers with so much dummy traffic that people trying to access a site for legitimate purposes are unable to do so. It’s most analogous to a traffic jam on a highway with no one able to move.

The BBC says that security experts are describing it as “the biggest cyber-attack in history.”

The attacks were focused on a company called Spamhaus, which maintains a “domain name system” to connect a typed-in URL to the correct server hosting the appropriate content. With this company’s services compromised, large portions of the web became less stable.

A Dutch web host called Cyberbunker states that it will host anything except child pornography or terrorism-related content. Spamhaus blocked Cyberbunker’s servers in an effort to weed out any spammers that might host their content with the company.

Now Spamhaus is alleging that Cyberbunker is collaborating with a Russian and Eastern European criminal organizations to facilitate the attacks.

A DDoS attack of 50 gigabits per second is usually enough to take out a major bank. Spamhaus is seeing sustained attacks of 300 gigabits per second. It’s only because of its distributed structure helping to effectively reduce the load that it’s still operational.