DT Daily: Cyborg Roundup
DT Daily: Cyborg Roundup
This week was a watershed moment for social media as a medium.
A ruling by the Securities and Exchange Commission means publicly listed companies can now use social media to make official company announcements to investors, rather than just via press released on web pages and electronic news wires.
The news has huge implications for the way millions of people use social media, it means platforms like Twitter and Facebook will become networks where literally trillions of dollars in investment decisions will be made, beyond the trading desks and Bloomberg terminals of millions of money players across the world.
What the Changes Mean:
The acknowledgement by US officials of the importance of social media as a place for the dissemination of vital information for financial means is a huge step for social media and could significantly change the way companies and investors behave.
SEC rules require companies to inform investors and the public at large by disseminating important information at the same time on predetermined mediums in order for investors and firms to act on a level-playing field.
The changes came about after the CEO of Netflix tweeted his way into trouble last year, announcing his firm had executed 1 billion hours of video in a month for the first time, a move that boosted the share price and caught the attention of regulators.
The SEC said “an increasing number of public companies are using social media to communicate with their shareholders… we appreciate the value and prevalence of social media channels in the contemporary market communications, and the commission supports companies seeking new ways to communicate.”
In 2012, only 14% of companies used social media to communicate with investors (tweeting the same time as official press releases). With these changes, listed firm use of social will no doubt explode, as corporates feel more comfortable using social to communicate with investors and the wider public.
Social Media Strategy for Finance Firms & Publicly Listed Companies:
The rules changes mean firms across the world will need to put in place strong social media strategies not just for the announcement of vital information, but to mitigate the risk firms face from hackers, and rumor mongers using Twitter, Facebook or LinkedIn to manipulate share prices.
Social Media Risk Mitigation:
The changes also mean investors need to be trained to recognise that social media can and will continue to be a place where traders can potentially manipulate markets through fake announcements and other rumours fueled by the instant nature of social media.
The Downfall of Business News Wires?
The changes could have implications for long used news wire services, companies could now focus their attention to social networks for announcements, and that would mean investors would need to become very savvy at organising and reading social media feeds.
The changes could also mean new social networks could spring up, focusing purely on company announcements where traders, investors and firms gather, as a way to filter out the noise from non-financial content.
CEOs and Big Town Investors Can Now Speak to the Public Directly:
The new rules would also allow major personalities at corporations to be more comfortable to engage with not just investors, but also clients and customers via social media.
“Social media is providing a great, authentic way for investors to get access to the insights of key executives at companies, this is a great opportunity for senior executives to talk to their customers,” Former Chief Privacy Officer at Facebook, Chris Kelly told Bloomberg TV.
This decision “is a positive recognition of the way the world has changed,” Kelly noted.
How do you think the SEC rule changes will play out?
I run a startup. Lean and mean, 16-hour days. Everything we do is ours. When we thought of hiring another person, it quickly became clear that we could not handle an employee. We could not pay for insurance, supervise them, offer them a stable salary. Why because all those things that are stable about a job are the opposite of a startup.
Brown Dog Gadgets has already seen a successful Kickstarter campaign for its simple USB solar chargers, and is adding larger capacities to its lineup.
Tablet TV, an over the air streaming service; The Volkswagon XL-1 possibly shipping to the United States; and Sharing your cell power with ChargeBite
Long is well known for his role as the “Mac” in Apple’s Mac vs. PC commercials.
The movie is due out April 15, a few days before the Ashton Kutcher movie. Kutcher’s movie will be out April 19.
The iSteve script probably won’t win any Academy awards. It was written in three days and taped in five, the New York Times Brook Barnes reports. Even so, the movie looks like it will be pretty entertaining.
Take a peek.
Attendify.com is now live!
The social app gives attendees a new way to connect. With profiles, messages, tweets and photos, everything comes together in one app making it easy for attendees to network and be more productive.
For customers who order the social app, we provide a control panel that allows you to see detailed app analytics, and manage photos and user profiles.
They have redesigned virtually everything to fit with the new Attendify brand including many aspects of the app building process. Things got a little simpler, cleaner and more convenient.
The goal of the ‘BRAIN Initiative’ is to learn more about disorders like Alzheimer’s disease and epilepsy.
As digital technologies are becoming essential to the classroom, a gap in access to the internet is forming between high-income and low-income students. Today we are looking at these disparities and how they lead to students being poorly prepared for higher education and beyond. I hope you’ll find this infographic relevant to your interest and feel free to share this information.
Blame it on the media when people seem to think that their hot tech startup will make them a billionaire by their mid-20s.
Being a startup ourselves, we are very interested in the factors that contribute to a startup’s success, so we created this infographic on those factors, or chances that your startup will fail or succeed. This also includes some research on projections for the best sectors to start your new business.