We all love our Facebook cover photos. So at the launch of Windows 8 today, Microsoft has come up with a cool Facebook app which lets you make a cool cover photo for your timeline profile via collecting your Photos, likes and interests and then putting them in a cool horizontal photo which you can download.
Purchasing a smartphone is not as easy as we think. Thinking about the carrier, the device itself the use we will have a load of things. With a ton of SmartPhones arriving everyday, the process is much more difficult. The guys over at visually have come up with a fantastic info graphic representing the process of buying a Smartphone.
Microsoft Corp. today announced the global availability of its popular Windows operating system, Windows 8. Beginning Friday, Oct. 26, consumers and businesses worldwide will be able to experience all that Windows 8 has to offer, including a beautiful new user interface and a wide range of applications with the grand opening of the Windows Store. As a result of close work with hardware partners, more than 1,000 certified PCs and tablets, including Microsoft Surface, will be available for the launch of Windows 8 — making it the best lineup of PCs ever across the Windows 8 and Windows RT ecosystem.
“We have reimagined Windows and the result is a stunning lineup of new PCs,” said Microsoft CEO Steve Ballmer. “Windows 8 brings together the best of the PC and the tablet. It works perfect for work and play and it is alive with your world. Every one of our customers will find a PC that they will absolutely love.”
Windows 8 will be available for download to upgrade existing PCs in more than 140 markets and 37 languages at http://www.windows.com/buy beginning at 12:01 a.m. local time and at retail locations around the world. At retail, Windows 8 will be available in two primary versions — Windows 8 and Windows 8 Pro — as well as Windows 8 Enterprise for large organizations. Launching at the same time is a new member of the Windows family — Windows RT — designed for ARM-based tablets and available pre-installed on new devices. In addition to Microsoft Office 2013, Windows RT is designed exclusively for apps in the new Windows Store. Windows 8 features the new fast and fluid Start screen that gives people one-click access to the apps and content they care most about. It also features an entirely new Internet Explorer 10 that is perfect for touch, and built-in cloud capabilities with SkyDrive.
Windows 8 can be purchased in a variety of ways from the world’s leading retailers, including Amazon, Best Buy and Staples in the U.S., Casas Bahia in Brazil, Future Shop and Staples in Canada, Suning in China, Media Markt across Europe, FNAC in France, Yamada in Japan, Telmex in Mexico, Dixons in the U.K., and many more, which will feature a variety of offers for customers looking for great deals on Windows 8 PCs, devices and software. Consumers can go tohttp://www.windows.com/shop to learn about the large array of Windows 8 devices available and find the one that best fits their needs. More information on the great offers around the world is available at http://www.blogs.windows.com.
In addition to the range of new Windows-based devices available, consumers can also upgrade their existing PCs. Through the end of January, consumers currently running PCs with Windows XP, Windows Vista or Windows 7 are qualified to download an upgrade to Windows 8 Pro for an estimated retail price of US$39.99. And eligible Windows 7 PCs purchased between June 2, 2012, and Jan. 31, 2013, in more than 140 markets can download an upgrade to Windows 8 Pro for an estimated retail price of US$14.99 with the Windows Upgrade Offer, available athttp://www.windowsupgradeoffer.com.
With ever-expanding mobile application marketplaces (more than 600,000 apps on Google Play at the time of writing) and a shift in focus to mobile (more than 80 percent of marketers are planning to increase emphasis in mobile initiatives in 2013, according to recent research Google conducted with ClickZ) measuring mobile is more important now than ever. With this, Google is announcing the beta of Google Analytics Mobile App Analytics (initially launched at I/O) out of closed and into open beta.
In addition to moving into public beta, there are some other exciting updates:
A New Sign-up Flow for all GA users
With the induction of mobile app analytics into the family of digital analytics at GA, Google has introduced a new and improved sign-up flow that you will see whenever you setup a new entity on GA. In just 3 clicks, you’ll be able to set up your app analytics account, download the SDK, and be well on the way to tracking key metrics and finding valuable insights using our features.
New sign-up flow for Google Analytics
More powerful SDK for both Android and iOS, yet really easy to implement
The mobile app analytics solution is made possible with our new Android and iOS SDKs which have been rebuilt from scratch. They are lightweight, powerful, and super easy to implement. The majority of the mobile app reports are available out of the box after less than 5 minutes of work implementing the new SDK (check out Google’s developerguides for more details).
New App Version Report
Find out about the long-tail of your old app versions. This report gives answers to questions such as:
How quickly are users migrating to the latest version of my app?
What’s the cannibalization effect among my multiple versions?
How many users would be affected if I deprecated an early version of my app?
App Versions report in Mobile App Analytics
A first-class customizable structure called “Custom Dimensions”
For those of you who are savvy users of “Custom Variables,” consider this feature the next-generation Custom Variables:
You can create your own dimensions by which to segment your hits in every standard or custom GA report.
Leverage your own business and customer data as custom dimension values to enable new possibilities for analysis and reporting.
Naming and scoping of Custom Dimensions can be configured through the administration UI – no retagging needed!
Other improvements include: more accurate & up-to-date mobile device library, armv7s ( iOS6) support, support for social interaction tracking, a more accurate Google Play conversion report and more.
This will give app developers and advertisers a better picture of users’ interactions as well as the end-to-end value of your mobile app. And in the long run, make mobile apps more beautiful and engaging experience for all users.
MoPub the mobile advertising company has connected thousands of publishers and apps with a diverse array of bidders: from desktop DSPs moving into mobile, newer mobile-focused bidders, ad networks to first-party bidders and more. Marketplace processed over twenty billion ad impressions last month. It’s a long way from zero just a year ago!
So today the company is trying to lure many mobile publishers to participate in exchanged traded mobile advertising via making MoPub’s ad network management service for FREE for unlimited ad impressions.
Previously, you could use MoPub Online for up to 10M ad requests per month. After that, you had to upgrade to MoPub Premier and pay an ad serving fee when we displayed an ad network ad from your configured waterfall. From now on, you’ll only pay an ad serving fee for direct-sold and promotional line items that run ahead of networks. For everything at the network and MoPub Marketplace level and below, there is no ad serving fee!
Programmatic buying and RTB allows you as a publisher to see what ads are being run in your inventory and at what price. And if you don’t like it, you can always block it. It’s an easy way to generate more revenue from your inventory with much less hassle. In fact, some of our largest publishers are generating 40% or more of their revenue through RTB.
For mobile publishers, this is great news as they can easily get integrated with the MoPub platform and start monetizing their inventory more transparently through RTB.
Microsoft just completed the global launch of Windows 8, today marks the global unveiling of the Windows 8 advertising campaign going live in 42 countries. With the reimagining of the Windows product experience—marketing is breaking from the past as well. The idea behind the campaign is to be more motivating, more rooted in the product experience – less tell and more show – by connecting in an emotional and culturally relevant way that maps to the breadth of the global reach.
With that in mind, music, the universal language, is at the heart of this campaign, highlighting a variety of indie and up and coming bands across the globe, such as Best Coast in the U.S, Lenka in China and Hogarth in Brazil. Regardless of country or language, the music universally is upbeat, positive and encouraging self-expression and experience. Microsoft says that Windows is an open and inclusive brand—empowering– and we wanted the music, language and cultural references to represent that spirit.
“We focused on the experiences that new Windows 8 devices will give all of us,” said Rob Reilly, Partner/Worldwide Chief Creative Officer, Crispin, Porter and Bogusky. “And we didn’t get too literal. It’s not about landing features and scenarios, it is about themes like sharing and staying connected, working and playing together, and expressing yourself. They are what connect and resonate across cultures in this digital and social age and what is absolutely core to this product.” said Reilly. With this foundation, the agencies then executed to ensure the ads were relevant across cultures.
“We selected music from up and coming bands. We didn’t want to use overly popular songs because we wanted to bring the viewer on a journey of discovery, both through the storytelling and the music that accompanies these stories. Sometimes, as in “Express Yourself,” by Labrinth we found a new take on a classic old song, much like the reinvention of Windows,” said Reilly.
“In Asia & South East Asia, we are growing our economy at high speed, yet we value our personal lives just as much and want to maintain our lifestyle, so balancing work and play was important. We know we can be productive with PCs, we wanted to focus on how they can be fulfilling too.”
In Latin American, the campaign has a slightly different approach, but still with music playing a central role. “Celebrating and spending time with friends and family is core to Latin life, said John Ricardo, JWT, Brazil. Blending work and play is nothing new to us, so we focused on a situation where close friends and family are enjoying time together –made better by Windows 8– as something that all can relate to”, said Ricardo.
“The fun in this story is continuing to spend time together after the party. The invitation to the cleanup and having the opportunity to be with your close friends and family was a fun twist on the story,” emphasized Ricardo.
This is just a sample of the Windows 8 stories and experiences that you’ll see come to life in this campaign. You’ve heard us say that Windows 8 is a “no compromise experience” and this marketing campaign reflects that. Work and family, freedom and mobility, new experiences and amazing innovations and one of the most personal technology experiences on the market today.
The campaign will include television commercials along with print ads, banner ads online, outdoor posters and branded-entertainment elements such as the musical show La Voz in Mexico, the iconic MTV European Music Awards in Germany, and the popular UEFA Champion League in Ireland which will last into the New Year.
And if you are in New York on October 25 thru the 27th don’t miss Times Square where Windows 8 will be featured on over 39 digital boards in the largest takeover of Times Square to date—the biggest Start Screen ever! And we will be hosting a hands-on experience on the ground in Times Square and at Microsoft Stores in the North America for consumers to touch and try the new Windows —and maybe even see yourself up on the boards in Times Square.
Apple unveiled the all new iPad Mini which is making waves as the killer 7.9 inch tablet that will beat out Google and Amazon. Along with the ipad Mini release, Apple also unveiled the all new iMac with retina display making it one of the most amazing PC devices ever.
Creating the stunningly thin design of the new iMac took some equally stunning feats of technological innovation. We refined,re-imagined, or re-engineered everything about it from the inside out. The result is an elegant all-in-one computer that’s as much a work of art as it is state of the art.
How did we make an already gorgeous widescreen display even better? By making it 75 percent less reflective. And by re-architecting the LCD and moving it right up against the cover glass. So you see your photos, games, movies, and everything else in vivid, lifelike detail.
With third-generation Intel Core processors, the latest NVIDIA graphics, Thunderbolt, and groundbreaking new storage options, the slimmest iMac yet is also the most powerful.
OS X Mountain Lion makes every Mac intuitive and easy to use. It also makes it simple to find, organize, share, and do just about everything. And thanks to iCloud, it makes your Mac, iPhone, iPad, and iPod touch work wonderfully together.
Tomorrow marks the start of the observance of Eid El Adha, celebrated by the world’s 1.5 billion Muslims. As part of this holiday, nearly 2.5 million Muslims will participate in the world’s largest pilgrimage to perform the ritual of Hajj.
This year, millions more from around the world will be able to experience the ritual via the live stream from Mecca, Saudi Arabia on the Saudi Ministry of Culture and Information’s YouTube channel.
Despite bans from countries like Pakistan and elsewhere, the Hajj represents one of the five pillars of Islam; it requires all Muslims around the world who are able-bodied and can afford it to perform the pilgrimage once in their lifetime. The pilgrimage occurs from the 8th to 12th day of Dhu al-Hijjah, the 12th and last month of the Islamic calendar.
More engagement = more business! Your Facebook likers can comment on your coupon and share it with their friends. The comment will be posted to their wall, so their friends will see it too! Hello, viral effect. Plus, your coupon tab will now have a coupon graphic instead of the VerticalResponse logo to encourage more clicking.
Do you have a retail store with a barcode scanner? You can now insert the code into your coupon, and voila! The scannable barcode will appear.
Don’t want to have a ‘How to Redeem’ or an ‘About this Business’ section in yourcoupon? You don’t have to. Create your own boxes, or click the X to remove sections for more layout flexibility. We’ve also changed the dimensions of the optional top banner section to a more designer-friendly 650×100 size.
Like to plan ahead? We’ve added a couponStart Date field in addition to the Expiration Date.
Like instant gratification? With our Clipper tool, you can now post clipped web linksimmediately. So surf the web, clip links you find interesting, and post away. Of course, you can still save them to your content library for later. Get Clipper here.
There weren’t a lot of questions about the huge amount Facebook spent on Instagram during the social network’s third-quarter earnings call. That’s because Zuckerberg had a huge statistic to brag about.
It’s no secret why. Facebook, after all, built itself on sharing photos. Instagram is just a better, mobile-focused version of that. And looking at photos is much more engaging than reading and writing 140-character text messages.