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How Facebook’s New Comment Sorting Algorithm Works [Infographic]

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Facebook’s News Feed is sorted by an algorithm that many people call EdgeRank. It weighs not only the timeliness of posts, but their relevance to users. Facebook wants to make sure that the posts users see within News Feed are the ones they’ll be most likely to engage with. It’s why users tend to see posts from pages they’ve commented on and friends they’ve shared with more often than pages and people they don’t really post about. Mike Maghsoudi of PostRocket and Facebook expert Jon Loomer both explained the algorithm in posts recently.

It seems like every week, a Facebook expert discovers that one type of post or another generates greater reach or engagement. Many believe that photo posts are the best, while others feel that plain text status updates are the most effective way to get the message across to most people.

But just like most other things about social media, there’s no golden rule. As Loomer notes, the best kinds of posts are the ones fans tend to interact with the most — whether that means links, photos, videos, or status updates:

A year ago, we all said that Facebook favored photos. So everyone shared photos.

Then the new flavor of the month was text updates. So everyone shared text updates.

The motivating factor in each case: reach.

You should never let post type drive your content strategy. Your focus should always be on quality, no matter what the post type.

“I’m sharing text updates! Why am I not getting better reach?!!”

Well, first your priorities are out of whack. You should be monitoring engagement and other actions that lead to your business goals.

Second, it’s quite possible that the content you are sharing sucks. Post type doesn’t fix crappy content.

Maghsoudi at PostRocket put together a detailed infographic, explaining how this algorithm known as EdgeRank works.

Readers: What other questions do you have about the algorithm known as EdgeRank?

How To Get Facebook Home On Your Android Device

Posted by in Internet, Marketing, Social Media / No Comments

A mere one day after Facebook released its new “Home” app to the Play store for HTC One and Samsung Galaxy devices, a star hacker at XDA created a version that runs on any Android device.

Facebook Home is the new app featured in a whole bunch of new Facebook commercials, including one where a goat yells at Mark Zuckerberg. It’s basically a replacement for your home screen that makes your social networking connections the star of your phone, rather than your other apps.

Facebook’s first version of Home was designed only for a few top-tier Android phones, specifically the HTC One, One X, One X+, Samsung Galaxy S3, S4 and Note 2.

It’s been downloaded about 3,400 times since Facebook released it on April 12, and has a rating of 2.5 stars. Read what you like into that.

But if you want to find out what the fuss is about, and you are comfortable messing with things on your phone like root access and APK files, here’s some step-by-step instructions on how to get Home onto your Android device, courtesy of The Next Web’s Emil Protalinski.

1. Uninstall the Facebook app you have on your phone now.

2. Download the modified Facebook Home and optionally Facebook Messenger from the XDA Developers Forum site. Extract .rar file.

3. Install the apps. Read tips on that here.

4. Enable Facebook Home under the Facebook app settings. Reboot your device

Be aware that installing this app could break things, so if you have issues, you’ll want to reboot into recovery and “wipe the Dalvik cache,” Protalinski warns.

Via BI

Facebook And US Attorney General Conduct Online Privacy Education Program

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Online Privacy Summit Convenes in Maryland

National Harbor, Md—The National Association of Attorneys General (NAAG) and Facebook are launching a new consumer education program designed to provide teens and their parents with tools and tips to manage their privacy and visibility both on Facebook and more broadly on the Internet. The announcement was made this morning by NAAG President and Maryland Attorney General Douglas F. Gansler during his Presidential Initiative Summit on “Privacy in the Digital Age” in National Harbor, Md., April 14–16.

“Teenagers and adults should know there are tools to help protect their online privacy when they go on Facebook and other digital platforms,” said Attorney General Gansler. “We hope this campaign will encourage consumers to closely manage their privacy and these tools and tips will help provide a safer online experience. Of course, attorneys general will continue to actively protect consumers’ online privacy as well.”

“At Facebook, we work hard to make sure people understand how to control their information and stay safe online. We’re always looking for new partners in that endeavor – that’s why we’re thrilled to collaborate with the National Association of Attorneys General,” said Facebook Chief Operating Officer Sheryl Sandberg. “We’re grateful for Maryland Attorney General Doug Gansler’s leadership on this issue, and we look forward to working with him and attorneys general around the country. Together, we hope to ensure that young people make safe, smart, and responsible choices online.”

State-specific public service announcements (PSA) with 19 attorneys general and Facebook Chief Operating Officer Sheryl Sandberg will be distributed by Tuesday. “What you Can Do to Control Your Information” introduces an Internet safety video answering top questions about privacy, bullying prevention and overall Internet safety. The PSA, video and a privacy tip sheet will be shared with consumers on Facebook,www.facebook.com/fbsafety, and on participating attorneys general Facebook pages and office websites.

The Summit is covering the latest legal and policy ground. Prominent speakers will address topics ranging from cyber security to data mining to children’s online privacy to government responses and market solutions to Internet privacy challenges.

“State laws need to be updated to reflect our modern era in which the very nature of privacy and personal information is changing,” said Attorney General Gansler. “Attorneys general have before us an extraordinary opportunity to reorient our enforcement and advocacy efforts toward the unique privacy challenges posed by the digital economy.”

A copy of the agenda as well as video of the sessions and meeting materials presented over the next two days can be found on the NAAG website: http://www.naag.org/md-ag-pi-summit-registration.php

Silicon Valley Bay Area Has Increased In Sex Prostitution

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Tech companies in the Bay area such as Facebook and LinkedIn have gone public and made their early employees wealthy.

Increasingly, the young, rich employees are spending their fortunes on prostitution. 

CNNMoney’s Laurie Segall interviewed sex workers in the Bay area, as well as local authorities. All of them said prostitution was on the rise and technology is powering it. It has increased the list of clients, and it’s making the prostitution business more efficient.

One sex worker says she uses Square, Jack Dorsey‘s mobile credit card swiper, to charge clients before visits. “As far as Square knows, it’s a consulting business,” the woman told Segall.

Another sex worker says she’s made “close to $1 million” servicing young, rich men. Segall says they’re from “a number of major tech companies in the area, places where the IPO money has been flowing.”

“A majority of them are really sweet, kind … kind of quiet,” the worker said. “They’re young guys that are working in the high tech industry and they have the money. …Young guys in their 20s ask me, ‘How do I get a girlfriend? What should I do?’ One guy asked me if he should get a puppy as he pulled up in a Ferrari.”

Here’s Segall’s full report on Silicon Valley’s sex business and the video, below: