Microsoft’s ‘Browser You Loved To Hate’ Makes Fun At Internet Explorer [Video]

 

Microsoft is taking negative marketing to a whole new level with a new campaign called Browser You Loved To Hate featuring Internet Explorer. The company takes aim of the latest IE version 9 to tell users that what others say about the browser and it really stands out. The site includes tweets, quotes, and comments from around the web praising Internet Explorer 9, the company’s latest web browser.

 

The video features a tech savvy individual talking to his counselor about uninstalling Internet Explorer. "This browser is ancient" and "the only thing it’s good for is downloading other browsers" are amongst a number of pokes at Internet Explorer in the video, based on its varied history. "Your current browser is probably great…so keep using it," explains the Tumblr site, before pointing out that IE9 users can pin web apps like Facebook, Hotmail, and Pandora to the Windows 7 taskbar. Less said lets enjoy the video:

 

 

Check out more at http://www.browseryoulovedtohate.com. Leave us your comments…


Samir Saleem

An innovative and dynamic marketing expert having worked for both local and multinational organisations,having expertise in leading diverse assignments on devising digital/social media marketing strategies, promotions, public relations and business development. As an experienced social media strategist and business analyst, he manages several brands via his 2nd Startup Hybrid Signals (www.hybridsignals.com) Samir is an award winning technology and social media blogger and can be reached at samzbest@gmail.com

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