Microsoft Revamps Bing UK : Faster And Better

Microsoft has rolled a faster and sleeker version of Bing to help its users do more in less time.

Peter Maxmin, head of Bing UK added, “Most of us would like to spend less time searching for information online, as, let’s face it, there is more to life than search. We want to make your search experience quicker and easier so you can get on with the important stuff.”

The first thing you will notice is a new slicker, cleaner design starting with the homepage, which allows for a much larger homepage image.

 

In addition the results themselves are cleaner. Removing the information on the left of the page and minimizing the header raises the level of consistency and predictability while making it easier for you to scan the page and quickly find the information you want. Increasing the space between lines improves readability and optimizes the page for touch devices.

 

The new experience is more than skin-deep. You will also notice faster page-load times and improved relevance under the hood. After all, Bing’s goal is to help you spend less time searching and more time doing. Changing how Bing looks is the next big step in doing just that.

For advertisers Bing puts you in touch with audiences actively seeking information on your product. The unique profiling features of Microsoft adCenter deliver clicks that count through targeting users by demographic and time of day.

Many advertisers are seeing great results, including Eurostar, the high-speed passenger rail service directly linking the UK to continental Europe via the Channel Tunnel. Their results speak for themselves: the click-to-sale ratio was 35% higher on Bing than the other engines, and the cost-of-sale rate was 16% lower. In addition, the click-throughrate grew to nearly 5 times the average from all search advertising.

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Samir Saleem

An innovative and dynamic marketing expert having worked for both local and multinational organisations,having expertise in leading diverse assignments on devising digital/social media marketing strategies, promotions, public relations and business development. As an experienced social media strategist and business analyst, he manages several brands via his 2nd Startup Hybrid Signals (www.hybridsignals.com) Samir is an award winning technology and social media blogger and can be reached at samzbest@gmail.com

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