In advance of one of the most significant waves of product launches in Microsoft’s history, today Microsoft is unveiling a new logo for the company.
It’s been 25 years since Microsoft updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as they prepare to release new versions of nearly all of their products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs. This wave of new releases is not only a reimagining of Microsoft’s most popular products, but also represents a new era for Microsoft, so their logo has evolved to visually accentuate this new beginning.
The Microsoft brand is about much more than logos or product names. Microsoft is by far the biggest company on the planet play a role in the lives of more than a billion people every day. The ways people experience their products are their most important “brand impressions”. That’s why the new Microsoft logo takes its inspiration from Windows 8 product design principles while drawing upon the heritage of our brand values, fonts and colors.
The logo has two components: the logotype and the symbol. For the logotype, Microsoft is using the Segoe font which is the same font they use in all their products as well as their marketing communications. The symbol is important in a world of digital motion (as demonstrated in the video above.) The symbol’s squares of color are intended to express the company’s diverse portfolio of products.
Starting today, you’ll see the new Microsoft logo being used prominently. It will be used on Microsoft.com – the 10th most visited website in the world. It is in three of the Microsoft retail stores today (Boston, Seattle’s University Village and Bellevue, Wash.) and will shine brightly in all their stores over the next few months. It will sign off all of Microsoft’s television ads globally. And it will support their products across various forms of marketing. Fully implementing a change like this takes time, so there may be other instances where you will see the old logo being used for some time.
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