Boy o boy . does Microsoft know marketing or what.
Two new sleek and stylish Windows Phones hit AT&T stores across the U.S. today—the Samsung Focus S and Focus Flash. They join the white HTC Radar 4G introduced last week by T-Mobile.
To celebrate the debut of these phones Microsoft constructed a six-story Windows Phone smack in the middle of New York’s busy Herald Square.
The Big Windows Phone will feature 8 hours of live performance and digital entertainment projected on giant LED screens. The Live Tiles will be very much alive: You’ll see games in the Games Hub, music in the Music + Video Hub, people in the People Hub. Besides just seeming like a cool thing to do, the supersized smartphone underscores our people-centered approach to building phones.
If you’ve been waiting to get a new Windows Phone, now’s the time. All of which are capable of 4G speeds, have front- and rear-facing cameras, and come in a range of prices. Here’s the rundown:
- HTC Radar 4G: Crafted from a single piece of polished aluminum, the HTC Radar is the only white handset in the Windows Phone lineup. $99 after $50 mail-in rebate. Learn more.
- Samsung Focus S: Successor to the award-winning Samsung Focus, the Focus S features a brilliant 4.3” Super AMOLED Plus display—the brightest screen in the lineup—a thin 8.55-millimeter profile, and an 8-megapixel camera. $199. Learn more
- Samsung Focus Flash: The fast and lightweight Samsung Focus Flash features a 3.7” Super AMOLED screen and 5-megapixel camera. $49. Learn more
- HTC Titan: Coming soon from AT&T, the HTC Titan sports a 4.7” screen—the largest in the Windows Phone lineup—an ultra-thin 9.9-millimeter design, and an 8-megapixel camera with dual LED flash. $199.
As an added bonus, anyone who buys a phone also gets a free $25 prepaid card for shopping in the Windows Phone Marketplace, which now has more than 30,000 apps and games. So you can stock up on great apps right out of the box.
The Big Windows Phone
The celebration in New York City, meanwhile, officially kicks off at noon with a live performance—in the Music + Video tile, natch—from Far East Movement. The band, which melds elements of hip-hop, pop, electro, and dance, should make for a sweet show.
Sweet marketing isn’t it?