Measure Your Social Traffic And Engagement With New Tools By AddThis

Today is a good day because AddThis, the company behind most of the share buttons on over 1.3 billion websites, has got a bunch of new features to announce!  They are adding two new tools to our suite of social plugins:Welcome bar and Trending content box.  You already know about the Share and Follow buttons, used on over 14 million domains.  The new Welcome bar and Trending content box are typical AddThis — easy to install, fully customizable, and backed by actionable real-time analytics.  The Welcome bar helps you optimize your site for incoming visitors, and the Trending content box helps you drive more traffic within your site.  AddThis has added deeper engagement analytics for our Follow buttons, and now report on copied-text as well.  AddThis is giving you the broadest view of your engagement anywhere, and the tools to increase it.

Here’s a quick summary of the new stuff.

Welcome bar

The Welcome bar is all about optimizing your site for your incoming visitors. It lets you look at where your visitors are coming from, determines what type of visitor they are, and welcomes them with a specific call-to-action.  These calls-to-action are presented as a horizontal bar at the top of the page containing custom messages and action buttons.

These actions will help you optimize for specific goals such as increasing follower counts, growing registrations by rewarding loyalty, and more. For example, want to increase membership by offering a free trial to returning visitors? It’s easy.

 

As with all AddThis social plugins, you’ll get in-depth insights into how the Welcome bar is performing via a new module in your analytics summary.

Trending content box

When you use AddThis to power sharing for your site, our data-processing platform knows which content is working for you across your social channels.  The Trending content box is a customizable plugin that helps you surface this content to drive more traffic within your site.  Designed to fit seamlessly into your pages and automatically feature the most trending, popular, or network-specific content, the Trending content box helps to increase overall traffic and site retention.  Want to customize the look of your Trending content box? No problem – we’ve designed it to be completely configurable to match your site’s look-and-feel.

As for analytics, there’s a new module on the summary report that shows you how many additional pageviews this plugin is generating for you.

Like the Welcome bar, the Trending content box interface is fully-customizable via APIs — you can grab a great experience out of the box, or make it blend in seamlessly with the rest of your site.

Engagement Analytics

On top of the analytics AddThis has added for the Welcome bar and Trending content box, you’ll notice something else the next time you log into your analytics console. They are now showing you copied-text data — key words and phrases your visitors are copying out of your pages. You can see which text is resonating, and which keywords might help you attract new visitors via SEO or potentially keep your visitors engaged longer.

AddThis now gives you the richest real-time view of your social lifecycle.  Building on our recently announced Follower reporting, and the full-lifecycle social analytics you already know and love (including the address bar tracking), this new copied-text reporting provides another piece of your social optimization puzzle.  And again, its not just about analytics — this data powers all of our social plugins.

 

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Samir Saleem

An innovative and dynamic marketing expert having worked for both local and multinational organisations,having expertise in leading diverse assignments on devising digital/social media marketing strategies, promotions, public relations and business development. As an experienced social media strategist and business analyst, he manages several brands via his 2nd Startup Hybrid Signals (www.hybridsignals.com) Samir is an award winning technology and social media blogger and can be reached at samzbest@gmail.com

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