Marissa Mayer Wants To Give Each Yahoo Employee An Android Or iPhone

Yahoo CEO Marissa Mayer

Even while she was at Google, New Yahoo CEO Marissa Mayer used an Apple iPhone. (“I use lots of phones,” she once told us.) Now, according to two sources close to Yahoo employees, Mayer wants every employee at her new company to use one too.

To make sure they do, say these sources, she’s considering using Yahoo’s considerable cash reserves to buy one for every employee in the place.   Kara Swisher says Mayer is open to giving Yahoo employees Android phones, too.

Buying everyone at Yahoo an iPhone 5 would boost morale, just like free food has, but that’s not the point. A source familiar with Mayer’s thinking tells us the reason she wants everyone to use an iPhone is to “get consistency across the company.”

Apparently, Yahoo employees use all sorts of different devices – BlackBerrys, iPhones, Androids, whatever – and Mayer believes the company would be better off if it identified one device/platform on which it should make its products really shine, and got employees used to what it’s like living with that platform.

No more BlackBerries as the official devices at Yahoo. Everyone gets an iPhone or an Android. Fire the IT people who protest. Upgrade internal IT and development systems/tools to what modern startups use. Hard to expand on this without breaking confidentiality but every Yahoo engineer reading this knows what I’m talking about.

The cost to Yahoo would be a couple million dollars or less – chump change for a company that has billions lying around. The benefit is large. Yahoo should be innovating for the future, and BlackBerrys are not part of the future. They are part of the quickly fading past.

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via BI

Samir Saleem

An innovative and dynamic marketing expert having worked for both local and multinational organisations,having expertise in leading diverse assignments on devising digital/social media marketing strategies, promotions, public relations and business development. As an experienced social media strategist and business analyst, he manages several brands via his 2nd Startup Hybrid Signals ( Samir is an award winning technology and social media blogger and can be reached at

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