Definition 6, a unified marketing agency, today announced Timeline Movie Maker, a product that allows people with Facebook Timeline to see their content through a customized cinematic experience. With one-click curation, people can choose to create a highlight reel of their lives in a one minute video.
Timeline Movie Maker evaluates the person’s content shared with the public and with friends, and then identifies the most engaging, relevant content and life moments to build a chronological story for their customized mini-movie.
"Timeline is about sharing the key moments of your life with your friends and family. Timeline Movie Maker is evaluating highly engaged content in a chronological fashion, choreographing a user’s personal journey on Facebook, with content that has the most engagement and uses comment analysis to identify key life moments and where the user is tagged," says Paul Hernacki, Chief Technology Officer at Definition 6. "The result is a powerful example of how the synergy between technology and marketing is crucial in driving complex projects like this to life, ultimately evoking an emotional connection from the end user."
"For consumers, Facebook is more than just a platform – it has truly become an integral part of our everyday lives. In order for Timeline Movie Maker to resonate with people we knew we had to do something special to create a unique and personal experience for each person to feel good about. We had to literally create a product that will become the soundtrack to their lives," Chris Thornton, Chief Marketing Officer, Definition 6. "Creating emotional connections between brands and consumers is the heart of what we do at Definition 6 – it’s at the core of our unified marketing strategy."
Timeline Movie Maker will be initially available in four languages including English, French, Spanish and German and will allow for five different music soundtracks from which people can choose to create their mini movie. People can also customize their music selection, images, videos or check-ins at the end of the first automated video view to truly see their personalized Facebook story unfold before their eyes.
So what are you waiting for, go to http://www.timelinemoviemaker.com/ and start remembering your life, MOVIE Style.
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