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KESC Launches Its First Though Leadership Program

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      The  inaugural session of KESC’s “Thought Leadership Forum”, was organized on  the day of 99th anniversary of our company, i.e. on September 13, 2012,  at DHA Golf Club, Karachi.  Dean & Director of IBA Karachi, Dr. Ishrat  Husain’s keynote address on “The Impact of Privatization on Sustainable  Development” was the main highlight of the event. Some 180 corporate executives  and KESC managers attended the session.

Dr.  Ishrat spoke in his usual mild-mannered tone, listing each criticism of  privatization from economic populists before comprehensively dismantling it,  using data and facts with incredible ease. He touched briefly on the  theoretical arguments in favour of privatization before laying out in detail  how – in the few cases where it had been tried in Pakistan – it had produced a  roaring success. He presented three cases to support his argument: banking  sector, telecommunications sector, and the power sector. In each, he laid out  the reasons why it had been a success, quoting visible and quantifiable facts.

      He  specifically highlighted the key advantages of privatization as experienced in  case of PTCL, Banks & KESC and how consumer experience has improved as a  result of progressive approached adopted by these companies. He also talked  about Pakistan Steel Mill as an example how public sector control has adversely  impacted its performance.

As  for the energy sector, Husain was appreciative of KESC’s progressive approach.  He particularly praised the management’s resolve and commitment. He was of the  view that KESC is benefiting as processes are being put in place and systems  are replacing the personality driven culture.

Giving  Welcome Key Note at the event Mr. Ghufran Atta Khan – Chief Engagement Officer  said, ” We have always seen our role as going beyond  that of just  supplying electricity to over 20 million people of Karachi and have consciously  developed a 360 degree value creation model that guides us in defining our role  in much broader terms and that puts greater focus on building stronger ties  with our key stakeholders, ensuring regular, open and transparent two way  communication, something that was neglected  completely during the pre-privatization era  “.

      Also  addressing the occasion CEO , Mr. Tabish Gauhar said, “This forum is our  humble contribution towards the people of Karachi and the economy of this  country as a whole”. He emphasized the need for a competent, autonomous,  pragmatic and visionary regulator for the privatization process to be fruitful.  He explained how challenging it has been for KESC to strike a balance while  dealing with its diverse stakeholder universe. He strongly advocated for  customer centricity for public service organizations and elaborated how  differentiation can be used effectively in devising service strategies for  various customer segments, quoting KESC’s experience where customers vary  largely in their usage and payment behaviors.

An innovative and dynamic marketing expert having worked for both local and multinational organisations,having expertise in leading diverse assignments on devising digital/social media marketing strategies, promotions, public relations and business development. As an experienced social media strategist and business analyst, he manages several brands via his 2nd Startup Hybrid Signals (www.hybridsignals.com) Samir is an award winning technology and social media blogger and can be reached at [email protected]

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