How Technology And Digital Life Is Effecting Our Lives [Infographic]

For all the technology we have, it doesn’t seem to be bringing us much happiness, at least according to a recent survey by Euro RSCG Worldwide, an integrated marketing communications agency.

“This Digital Life” surveyed the opinions of 7,213 people in 19 markets and discovered that 55% of respondents believe technology is robbing us of our privacy, while more than half of millennials worry that a family member or friend will post inappropriate personal information about them online.

“Our probe into technology use revealed a number of emerging concerns,” says Tom Morton, chief strategy officer, Euro RSCG New York and co-chief strategy officer Euro RSCG North America. “First is the fear that social media and online data collection are chiseling away at our right to privacy. A majority worry that technology is robbing us of our privacy, and 6 in 10 think that people are wrong to share so much of their personal thoughts and experiences online. This isn’t an outsider’s or laggard’s concern: Two-thirds of millennials believe that their generation has no sense of personal privacy.”

“At the same time,” says Morton, “people worry that hyper-connectivity is actually making us feel less connected. More than half the sample worry that digital communication is weakening human-to-human bonds. As marketers, we have a dual role to play—to assuage people’s concerns about privacy and to create more meaningful connections.”

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Samir Saleem

An innovative and dynamic marketing expert having worked for both local and multinational organisations,having expertise in leading diverse assignments on devising digital/social media marketing strategies, promotions, public relations and business development. As an experienced social media strategist and business analyst, he manages several brands via his 2nd Startup Hybrid Signals (www.hybridsignals.com) Samir is an award winning technology and social media blogger and can be reached at samzbest@gmail.com

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