The best way to boost your rankings is to build rich anchor text links. For example, if my startup wants to rank well for the term “web analytics” I need to get other websites to link to KISS metrics.
When convincing these sites to link to me, I ideally want them to link with the phrase web analytics as the link text instead of my company name, KISS metrics. If more people link to you with the keyword you want to rank for as the anchor text of the link, your rankings will start sky rocketing for that keyword.
But what you may not know is that if you get too many links that are rich in anchor text, your rankings will drastically drop after a while. So, you have to rotate the anchor text up and ideally make it natural. In essence, having rich anchor text is good, but it can’t be too rich. I usually try to keep my anchor text rich for less than 10% of my links.
A great way to avoid having too perfect anchor text is take your main keyword you are link building for and to vary the phrase slightly when building different links so that you have a lot of links that appears more natural.
For example, say you are building links for the term “healthy hamburgers in San Francisco” for a fast food joint in San Francisco. You should build out a list of your keyword, but with variations. You can utilize a wide variety of anchor text over the course of your link building campaign like “healthy burgers in San Francisco”, “San Francisco Healthy Hamburgers”, “healthy hamburgers in the Bay Area”, and so on. Once you have a good list of variations, start to build links for one keyword phrase, building them slowly.
Once you have a good amount of links for that particular keyword phrase move onto the next phrase. Cycle through all your phrases so that over a period of time you have a good amount of links built with a wide variety of anchor text. Make sure you are using your main keyword phrase, “healthy hamburgers in San Francisco” on the most valuable sites, while using your variations on less powerful sites.
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