GraphEffect, the collaboration platform for social marketers, is unveiling its latest version and releasing beta invites to developers for the first time. Until now, the platform had only been available to large marketing partners including American Express, Toyota, Estee Lauder, Clorox, and Samsung.
GraphEffect’s platform creates a social network for marketing organizations to work together on a variety of functions including planning, content creation, analysis, social advertising and more. The company is also announcing that its platform APIs, currently available to select developers, will soon be open to the public and will enable developers to bring additional best-in-class tools to marketers.
“Marketing has evolved dramatically over the past few years, primarily as a result of social, but the way marketers do their jobs has not.” said CEO and Co-Founder James Borow. “Our goal is to disrupt the marketing ecosystem by building the platform that brings all the different parties together and helps marketers work together smarter.”
“In social, the walls between paid, owned, and earned are crumbling – this is the most advanced tool I’ve seen for brands to manage this new environment collaboratively with their agencies,” said Noah Mallin, Vice President and Group Director of Social Marketing at integrated brand agency Digitas.
Key features of the platform available at launch include:
- Teams – Keep Everyone on the Same Page: Getting your job done doesn’t mean just working inside a single organization. Teams allow you to collaborate with coworkers, agencies, vendors, or anyone you do business with.
- Sidebar – Private conversations in context: Sometimes you can’t say what you need to say in a conversation thread. Sidebars allow you to ask a question or get clarification in the context of the original thread and communicate privately with only the people you want to talk to.
- Follow Ups – Keep track of the important things: Marketing initiatives have a ton of moving parts. Follow Ups help you remember what you need to do later without taking you away from what you are working on now.
- Apps – Do Real Work Together: You use a bunch of different tools every day to get your job done, but how do you bring your coworkers with you while you work? Apps can easily integrate all the collaboration features of the platform and enable you to truly do work together.
GraphEffect is a collaboration platform for social marketers. Fortune 500 brands and agencies use the platform to coordinate their marketing initiatives and measure bottom line impact. GraphEffect’s platform creates a social network for marketing organizations to work together on a variety of functions including planning, content creation, analysis, social advertising and more.
The company was founded in 2010, and has raised over $14MM in financing from venture capital firms including Lerer Ventures, Thrive Capital, Founder Collective, Rincon Venture Partners, CrossCut Ventures and Baroda Ventures.