In today’s web era the factor of ECommerce is very much important and that is why Google is improving it’s tracking code and processing which will result in improvements to filtering and custom variables for ecommerce sites. With a range of Ecommerce plugins available to do this as well, these changes will allow you to better filter, segment and categorize the revenue generating portion of your traffic.
What’s changing: You will now be able to utilize custom variables for your ecommerce data, allowing you to better segment your revenue generating traffic. We will also be expanding filters for ecommerce to support page title, hostname, request URI & internal search term. Previously ecommerce data didn’t respect profile filters for “page-level” data.
As an example: Say you are tracking www.website.com and store.website.com. In order to analyze store traffic separately you have created a duplicate profile with a filter that includes traffic to store.website.com only. Currently, ecommerce reports would include data across both store.website.com and website.com which is not working as expected. Following this change, ecommerce reports would respect the filter to only include data from store.website.com which we believe is the correct behavior.
Important Note: If you have any profile filters for page level data (i.e. hostname or URIfilters, which are somewhat common), keep in mind that this change will mean ecommerce data is only included for the subset of traffic you are filtering for. Google strongly encourage you to take a look at your filters to ensure there are no unexpected disruptions following this change.
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