Dwolla : The Online Payments Distruptor Releases Developer And No-Developer API Portal

One of the most beautiful and powerful things about Dwolla is its web-driven and open structure, or its ability to play nicely with a host of other Internet technologies. Bundled into a series of accessible end points, Dwolla’s network and technologies are available to all in what’s called an API, or Application Programming Interface (great explanatory video of open vs. closed for us laymen). This API allows the network to connect to social platforms, plug-in to existing software and embed itself into new applications. It’s what makes Dwolla compatible with the 21st century and is what’s fueling a lot of our growth.

Today, the API is getting a new home to lay its head and rest its feet. Introducing, the Integration Portal. Best thing? It’s designed with two kinds of users in mind, the non-technical and the technical.

Why do this? One of the biggest misunderstandings about API portals is that their purpose is only for developers. That’s just not true. Integrations start with a spark of curiosity, “Would this work for my company?” Technical or not, who asks that question is irrelevant at that point; how it’s answered is what determines the outcome.

It all starts by inferring one simple question: Do you code?

“I can <code>” takes you to our new and improved developer playground. Clicking “I don’t code”  won’t teach you how to code (do checkout treehouse or Code Academy) or show you exactly how to integrate Dwolla into your individual project, but it will be able to provide an easy-to-understand rundown of Dwolla and what an integration could mean for your company.




Along with that for more technical users, Dwolla has also launched a  Developer’s Portal which  is aimed towards anyone who’s thinking of partnering with Dwolla (not just developers), as well as those who just want to learn more about Dwolla’s API and be able to make an educated decision.

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Samir Saleem

An innovative and dynamic marketing expert having worked for both local and multinational organisations,having expertise in leading diverse assignments on devising digital/social media marketing strategies, promotions, public relations and business development. As an experienced social media strategist and business analyst, he manages several brands via his 2nd Startup Hybrid Signals (www.hybridsignals.com) Samir is an award winning technology and social media blogger and can be reached at samzbest@gmail.com

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