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Facebook Shows Focus On Key Metrics

Posted by in Internet, Marketing, Social Media / No Comments

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Focus on Your Key Metrics

Get a clearer snapshot of how your ads and campaigns measure up against your advertising goals.

Understand Your Reach

Potential reach is the estimated number of people who are eligible to see the ads in this campaign. If there’s a big gap between your potential reach and actual reach, you might want to try adjusting your targeting, budget or bids.

Step 1 of 4

Track How You’re Doing

The information that’s most relevant to your advertising goal (ex: more Page likes) is at the top so it’s easier to see how your campaign is performing.

Step 2 of 4

See Your Cost Per Action

Cost per action is the average that you’re paying for each action people take on your ads. What you pay is influenced by who you’re targeting and how many other advertisers are competing to show their ads to your audience. Well designed ads will encourage more people to take an action, and the more actions you get for your budget, the lower your cost per action will be.

Step 3 of 4

Learn More About Ads Manager

Thanks for taking the tour. Visit the Help Center to learn more about creating and managing ads on Facebook.

Step 4 of 4

oBeeble : The Next Generation Data Collection And Monitoring On The Go

Posted by in Entreprenuership, Internet, Social Media / No Comments

oBeeBle Team Forms

 

oBeeble lets your field workers to gather data with ease, it is designed to fulfill the demands of almost each and every organization by giving the ability to use all the functional advantages of your handheld device.

oBeeBLe has as many uses as you want to give it. oBeeBLe is an application that allows you to create forms through a series of tools (as it has its native Form Builder) designed to meet all types of field information collections. Whether you are a foreman on a construction site or oil company salesman, there are forms for your business. oBeeBLe takes the shape that you give it, be it activity reports, sales closings, collection of a lead’s contact details, or any other form of commercial activity.

Your organization may include inspection team members, salesmen, couriers, surveyors etc. which work in both connected and offline environments, working in distant areas from your central office, oBeeBle allows you to obtain data from the workers on regular basis keeping its record secure and well-maintained on our robust servers to keep track of your team’s progress all the way.

Easily gather textual and multimedia data depending on your need, having the authority to edit/modify it later. Issue dispatches to your on-field workers and get their responses immediately in real time. Secure the privacy of each department of your organization by allowing employees to only use their separate forms only.
oBeeble allows its users to break free from traditional paper forms and letting the users take advantage of auto fill and multimedia input.

Customizing the forms as per user’s needs make it much more worthy than traditionally used paper forms.

Basic Features:

oBeeble currently offers loads of features, few salient features are mentioned below:

1: User friendly Form Customization through native form creation tool
2: Forms can be customized to achieve the desired targets:
3: Pending forms sent to server as soon as the internet becomes available.
4: Location based pre-filled sample form approach
5: Scheduled forms upload after certain time
6: Dispatch forms to on-field worker
7: Lookup (pre-fill all the values based on single field entity)
8: Send forms to server at any time. (if internet is unavailable, move the forms to pending forms)
9: Remotely clear app data from the device incase it gets lost.
10: Restricting the user to add correct values only through adding conditions in the form building tool

oBeeble is made and lead by a friend of mine Mr Danish Ayub. Danish holds vast years of experience in managing teams and resources and runs 2 companies. Danish vast experience in the field made him think that why not there be a easy survey and data collection tool to help organization make quick and effective decisions and why there had to be paper based forms all over. oBeeble solves this problem hence we urge you sign up today and download the app from the Google Play store.

Leave us your feedback.

Coca-Cola Small World Machines – Bringing India & Pakistan Together [Video]

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Coca-Cola wants to help solve one of the thorniest political conflicts in the world. How? More Coca-Cola for everyone, of course.

The brand today launched the latest video in its “Open happiness” campaign. The three-minute spot from Leo Burnett showcases a pair of connected vending machines that Coke and the agency set up in India and Pakistan. Each vending machine featured a webcam and a giant touchscreen monitor. Passersby could grant free sodas to the people on the other side of the digital window—but only if both parties participated in a series of simple joint activities, like touching their hands to corresponding places on the screen, drawing concurrent peace signs, and dancing with each other.

Creatively, it’s a powerful piece, and very well executed. It also feels like a souped-up extension of the smartphone app that earned Coca-Cola the inaugural Mobile Grand Prix at Cannes last year—which let users buy unsuspecting strangers around the world cans of soda. While that campaign lacked the explicit political theme of this one, both are built around making a gesture of kindness to someone you don’t know, and are rooted in the global Kumbaya spirit of the brand’s classic Hilltop campaign from some 40 years ago.

The political element raises the stakes considerably, though. Cola diplomacy runs the risk of coming across as painfully naive by oversimplifying a complex issue that’s tangled up in a long history of imperialism, religious conflict and nuclear stand-off, to name a few factors. Coke frames this powder keg of a problem as, on some level, simply one of miscommunication—because that’s small enough that the brand can then frame itself as the solution. Sure, more understanding and common ground isn’t a bad thing, and Coke takes some pains to temper the portrayal of its own success, erring on the side of aspirational everyman/everywoman voiceover platitudes throughout the spot (e.g., “We are going to take minor steps so that we are going to solve bigger issues.”) But really, what the brand is taking minor steps toward is selling more sugar water in a way that isn’t explicitly about selling more sugar water, and has at least the veneer of a higher purpose.

That’s no surprise—the social-media zeitgeist holds that doing good is good for business. Yes, a warm-and-fuzzy video like this has some entertainment value, and it’s is certainly more palatable—and arguably more effective—than a hard-sell product spot. But doesn’t distilling a geopolitical conflict into short-form branded content do more harm than good by trivializing it?

Or if everyone just drank a Coke, would they really get along?

Coca-Cola Small World Machines – Bringing India & Pakistan Together from Coke Pakistan on Vimeo.

Bill Gates : Once Again The Richet Man On The Planet

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Bill-gates-worlds-richest-man

He may only work part time, but Bill Gates has become the world’s richest man for a second time thanks to a nest egg of shrewd financial investments – and a little help from the Mexican government.

The software mogul snatched the title from Mexican mobile phone tycoon Carlos Slim yesterday after Bloomberg revealed his personal fortune had blossomed to an eye-watering $72.7billion.

On Thursday, the company’s stock price hit a five-year high. Slim’s wealth has fallen $2 billion this year as Mexico’s Congress passed a monopoly-busting telecom bill that threatens his company America Movil SAB’s commanding position in the market.

Since 2007, Gates and his wife Melinda have given more than $28 billion to charity. The couple plans to eventually give away 95% of their fortune.

The surge in Microsoft stock comes despite reportedly poor sales for Windows 8, the company’s latest operating system. In a recent interview, Gates said he expects the OS to build momentum over time and that iPad owners are frustrated by the lack of a keyboard and Microsoft Office functionality.

Gates, who has spent his life at the vanguard of computer innovation since he founded Microsoft in 1976, last wore the crown in 2007 but was usurped by Slim three years later.

The Bright, Genius Future of Rap Genius

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Crowdsourced hip-hop lyrical annotation and analysis service Rap Genius is growing beyond its roots. Until just a few months ago, Rap Genius was a website seemingly happy to reside in relative obscurity. When tech venture capital firm Andreessen Horowitz announced its funding of Rap Genius to the tune of $15 million in October 2012, interest in the site transcended hip-hop fans and scholars.

 

From Rap Lyrics to Current Events
Annotation and crowdsourcing are intrinsic factors of the Web 2.0 paradigm shift. It is easy to realize the sheer value and potential of enterprises such as Wikipedia in this regard. Other sites such as YouTube and Instagram excel at media aggregation, Reddit is a great platform for trending issues and Twitter seems to easily tie everything together in real-time.

The Rap Genius’ hip-hop lyrical database is certainly impressive and egalitarian; it archives lyrics from chart-busting behemoths such as Jay-Z and Lil Wayne to underground stars like Blackalicious and MF Doom. The crowdsourced annotations range from the obvious to the scholarly brilliant. Early tracks by Run DMC, for example, may not require much in the way of explanation, but it is always valuable to read nuggets of wisdom with regard to the zeitgeist when the track was recorded or a short biographical tidbit on the artists. The real value of Rap Genius can be gleaned by reading the annotations on the brilliant, yet cryptic, lyrics of Kool Keith and Jurassic 5. Want to know the geopolitical context and backgrounds in the songs of Rage Against the Machine? Check out Rap Genius.

News Genius is the latest venture from the Rap Genius crew, and it is a natural progression. News Genius keeps it old-school by allowing users to annotate, clarify, enlighten, and comment on breaking news. Just like Rap Genius relies on the strength of its user base when it comes to elucidating rap lyrics, News Genius has the potential of attracting newshounds who really know how to read between the lines.

Leaning on Star Power
Rap Genius has had no problem attracting attention from power players in the worlds of business, hip-hop and entertainment. Facebook CEO Mark Zuckerberg is a fan, and his COO Sheryl Sandberg is a respected annotator. Actor Ashton Kuchter and rapper Nas are investors.

On the genius continuum, the company also plans to release an annotating service for documents that can be even more cryptic than lyrics by Afrika Bambaataa or the Wu-Tang Clan: Business and financial filings. Reading between the lines is a skill that respected analysts on Wall Street spend years honing; in the near future Enterprise Genius annotators may be able to decode the esoteric verbal output of Alan Greenspan and the reassuring stanzas of Ben Bernanke.

Guest post from Ryan Harris. Ryan is a part-time tech blogger, and a full-time copywriter with internetserviceproviders.com. Got any questions or requests for Ryan? Connect with him on Twitter: @harrisryan30.

Google Now Comes To iPhone And iPad Bundled With Search

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Smartphones are now part of our every day lives. We use them for all sorts of things, like getting reminders of important calendar appointments (say, a first date), and driving directions to the Italian restaurant where your table for two awaits. Today, Google with the launch of Google Now on iPhone and iPad, your smartphone will become even smarter.

Google Now is about giving you just the right information at just the right time. It can show you the day’s weather as you get dressed in the morning, or alert you that there’s heavy traffic between you and your butterfly-inducing date—so you’d better leave now! It can also share news updates on a story you’ve been following, remind you to leave for the airport so you can make your flight and much more. There’s no digging required: cards appear at the moment you need them most—and the more you use Google Now, the more you get out of it.
Google Now for iPhone and iPad is available as part of the updated Google Search app. Together, Google Now and voice search will make your day run a little smoother.

In addition to the handy cards in Google Now, the Google Search app still gives you instant answers to all your questions. Try tapping the microphone and speak to your phone—you’ll get quick answers spoken back to you. For example, ask Google, “Do I need an umbrella this weekend?” and you’ll get the forecast. Or ask “Who’s in the cast of ‘Oblivion’?” to decide if you want to see it. Voice Search is particularly handy on the go—try “Show me nearby pizza places” and you’ll see a map of restaurants around you with directions, phone numbers, ratings and hours.

Watch Bill Gates, The Person Who Wants To Help The World [Video]

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Bill Gates was the subject of last night’s 60 Minutes and him and host Charlie Rose touched on a wide array of subjects, primarily the billionaire’s humanitarian efforts under the Bill & Melinda Gates Foundation. 

While the focus may have been on life after Microsoft, the interview also included emotional recollections from Gates as he recalled the last time he saw longtime rival Steve Jobs alive in May of 2011. He recalls Jobs being very forward-looking, focusing both on heavy subjets like where technology had failed education as well as personal ones, like finishing his 260-foot yacht Venus despite the somber realization from both he and Gates that it was unlikely he would ever set foot on the finished vessel. 

When asked, as he often is, what he think Jobs was better at, Gates immediately responds, “His sense of design, that everything had to fit an aesthetic…it shows that design can lead you in a good direction and phenomenal products came out it.”

Watch the unaired footage from the interview below: 

Why Skype Does Not Work In UAE

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Some of the services that Skype offers – like making telephone calls – need a license from the UAE Telecommunication Regulatory Authority (TRA), according to Majid Al Masmar, Acting Director General  of TRA.

According to a report in Arabic daily Emarat Al Youm, the authority said that failure to obtain a licence, will subject a user to the amended Article 71 of the  Telecommunications Act.

This includes imprisonment for a period not exceeding two years and/or a fine of not less than Dh50,000 and not more than Dh1million.

Al Masmar confirmed that the services which Skype provides require licence from the TRA.

In case of failure to get such licence, defaulter will be subjected to the communication law No. (3) of  2003 and penalties will be applied.

Al Masmar clarified that downloading Skype onto one’s computer does not give subscribers the right to utilise services offered without necessary licences.

The report quotes Al Masmar as pointing out that attempts to over-ride ban on unauthorised Skype services have increased recently.

However, both, etisalat and du have not applied for any official requests to the TRA to allow Skype services in the UAE.

“There is a big difference for subscribers when they get online Skype services formally through the two licenced operators and when they illegally download it via the internet, as is currently done by a large number of the people,” he said.

He explained that in the event etisalat and du offered these services, it will mean allowing the use of Skype to make both voice and video calls from smartphone to smartphone, but with the approval of the TRA.