Focus on Your Key Metrics
Get a clearer snapshot of how your ads and campaigns measure up against your advertising goals.
Understand Your Reach
Potential reach is the estimated number of people who are eligible to see the ads in this campaign. If there’s a big gap between your potential reach and actual reach, you might want to try adjusting your targeting, budget or bids.
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Track How You’re Doing
The information that’s most relevant to your advertising goal (ex: more Page likes) is at the top so it’s easier to see how your campaign is performing.
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See Your Cost Per Action
Cost per action is the average that you’re paying for each action people take on your ads. What you pay is influenced by who you’re targeting and how many other advertisers are competing to show their ads to your audience. Well designed ads will encourage more people to take an action, and the more actions you get for your budget, the lower your cost per action will be.
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Learn More About Ads Manager
Thanks for taking the tour. Visit the Help Center to learn more about creating and managing ads on Facebook.
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