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Turn Your Facebook Into A Recruiting Powerhouse With SmartRecruiters

in Facebook, Hiring, SmartRecruiters / No Comments

Many of us traditionally think of LinkedIn as the social network to go “business” networking activities such as checking out potential job candidates or finding people who might know people you are trying to recruit.

But SmartRecruiters.com, a social hiring platform company with $5 million in backing from Mayfield Partners, is encouraging small businesses to reconsider that mindset and use its Facebook “Careers Tab” for recruiting and hiring socially.

SmartRecruiters.com is a Web site that connects with Monster, CareerBuilder, LinkedIn and other hiring services. Its role is to help distribute this information, said Jerome Ternynck, CEO of the company. “We will connect with your social network and distribute information to everyone in the right places,” he said.

Traditionally, the SmartRecruiters information would be displayed in a widget that you could add to your Web site. The Facebook integration turns the information into a tab for your company’s Facebook business page.

The tab shows the sorts of information that you would expect, such as the positions that might be open within an organization. But it also helps visitors and fans see important social connections, such as whom they might already know within a company they are researching. Potential recruits can also throw their hat in the ring for positions that haven’t been posted, letting your company know that they might be interested in working for your company in the future.

Here’s an example of a SmartRecruiters Careers Tab:

Being that I always worry about keeping my work and personal lives separate on Facebook, I asked Ternynck what measures are in place to protect personal information. His answer is that SmartRecruiters.com will never share information that a person hasn’t explicitly authorized as public. He also suggested that sending a resume from Point A to Point B is far more insecure than submitting through the SmartRecruiters.com site.

SmartRecruiters.com earns its revenue from the job posting sites; so, there is no additional fee for a small-business owner other than the original online job posting you might already have placed.

 

Via Zdnet

Facebook Takes Us To A Trip : Highlights Important Landmarks Around The World [Infographic]

in Facebook, Landmarks, Social Media / No Comments

As summer vacation season starts, Facebook measured check-ins made on Facebook in 25 cities worldwide to determine the world’s most social landmarks. This tells us where people visit most, and what importance does the location hold for the people hence represents it’s historic and cultural background.

Among the no. 1 ranked landmarks across the 25 cities:

  • 7 are sports stadiums/arenas

  • 6 are public areas: squares/avenues/parks/gardens

  • 2 are amusement parks

  • 2 are concert arenas

  • 2 are shopping-related: shopping centers/malls

Looking deeper into the data, we saw that shopping is popular internationally: malls and outdoor markets appear within the top 10 landmarks for 19 of 25 cities, including Sao Paolo’s Mercado Municipal, Seoul’s Dongdaeum and Melbourne’s Queen Victoria market. Amusement parks like Johannesburg’s Gold Reef City, Moscow’s Gorky Park, Copenhagen’s Tivoli Gardens and Seoul’s Lotte World were among the top 10 places to check-in. Restaurants like the Hard Rock Cafes in Buenos Aires, Delhi and Barcelona, TGI Fridays in Norway, and Bella Paulista Casa de Paes in Sao Paulo were favorites too.

 

Cities with warmer climates had more check-ins to outdoors spots, like St. Kilda Beach in Melbourne and the Wynyard Quarter wharf in Auckland, while colder climes had more activity in concert halls or bars. Six of Moscow’s 10 most popular slots belong to bars and clubs.

Examining check-ins by season helped us uncover some summer trends. Music festivals like Glastonbury and Lollapalooza appear as top summer check-ins. Sports venues also ranked highly in the U.S., with Los Angeles, Chicago and San Francisco each featuring stadiums or arenas in their top 10 list. Baseball was also very popular in Tokyo, where the Tokyo Dome won out, while in other cities, soccer, rugby, and cricket venues were popular summer hangouts.

We found some interesting comparisons within individual cities. In New York, the American Museum of Natural History garnered more check-ins than its neighbor across Central Park, the Metropolitan Museum of Art. Rome’s Spanish Steps is one the city’s most social spots followed by the Trevi Fountain, just 10 minutes away. City architectural treasures and famous green spaces were popular throughout New York, Berlin, London, Rome – and Paris, where the Avenue des Champs-Élysées beat out the famous Eiffel Tower.

 

 

Methodology:

All data was aggregated anonymously across check-ins made on Facebook or by 3rd-party apps using the Facebook API. Transportation hubs (airports, train stations, bus stations, etc.) were excluded. Data for top landmarks by city was aggregated across all check-ins since the launch of product (August 2010) and ranked to identify the top landmarks.

 

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AMEX And Facebook Partner To Give Away 25000 USD For SMB

in Amex, Facebook, Social Business / No Comments

 

American Express is repeating a promotion it ran last year to encourage small businesses to use Facebook. The second annual “Big Break for Small Business” contest is meant to encourage small-business owners to become more comfortable using Facebook to connect and engage with customers.

You can enter by visiting the Facebook AMEX OPEN page and answering a questionnaire that focuses on how you would use the money to grow your business if you win. Five businesses could receive up to $25,000 in cash to put their social media campaign ideas to the test; they will also get some “house call” consulting visits with American Express OPEN and Facebook branding experts.

Actually ANY small business that enters this contest will get some Facebook educational materials, along with $50 in Facebook advertising credits, which is why I thought it worth a mention. If you happen to be an American Express cardholder or merchant, you’ll get $100 in Facebook advertising credits. Ten runner-ups will receive up to $2,500 in advertising credits. AMEX is working closely with Twitter on a similar program. Since their sign-up page is still live.

 

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Gabi Makes Facebook More Interactive On Your iPhone [Download NOW]

in Facebook, Facebook Apps, Gabi / No Comments

If you are looking to browse Facebook in a different way and more interactively on you iPhone and not use the Facebook app, then Gabi is a beautiful new way to visualize and interact with Facebook. It filters your content according to what’s popular, controversial, and relevant to you. Instead of displaying everything in your news feed, it only shows you what’s best: the best pictures, videos, statuses, groups, links, interests, etc.

 

Gabi is 100% private. There are no external servers. All the magic happens inside your device. All the social secrets are kept between you and Gabi. So don’t worry! Be happy. Enjoy Gabi.

 

iPhone Screenshot 3

 

By answering 100+ questions, Gabi tells you everything you’d want to know about yourself and your social network. It lets you know how the stuff you’ve shared is doing, ranking everything from most to least popular. It also tells you things about your friends, like who’s single or who’s sharing the best photos this week.

iPhone Screenshot 5

 

You can like and comment on all the best content directly from Gabi as you browse. All of Gabi’s ranked answers generate taggable lists, which you can share directly from the app to your Timeline. It’s a social spotlight, highlighting those friends sharing the most popular content.

 

Gabi is fully integrated with Facebook, with no intermediary servers. All the magic happens right on your device.

You can download Gabi here. Leave us your comments…

What Happens When You Report A Case Of Crime, Bully Or Cybertheft On Facebook [Infographic]

One thing I admire about Facebook is that they maintain a robust infrastructure that empowers our more than 900 million person community and helping them to report links found throughout the site. While it is unlikely that you will have any problems with content on the site, it might not always be clear what happens once you do decide to click "Report." Today, Facebook has  published a resource that will give the people who use Facebook more insight into it’s reporting process. ​

attachment

Here is the full text from Facebook’s Ssafety Page

There are dedicated teams throughout Facebook working 24 hours a day, seven days a week to handle the reports made to Facebook. Hundreds of Facebook employees are in offices throughout the world to ensure that a team of Facebookers are handling reports at all times. For instance, when the User Operations team in Menlo Park is finishing up for the day, their counterparts in Hyderabad are just beginning their work keeping our site and users safe. And don’t forget, with users all over the world, Facebook handles reports in over 24 languages. Structuring the teams in this manner allows us to maintain constant coverage of our support queues for all our users, no matter where they are.

 

In order to effectively review reports, User Operations (UO) is separated into four specific teams that review certain report types – the Safety team, the Hate and Harassment team, the Access team, and the Abusive Content team. When a person reports a piece of content, depending on the reason for their report, it will go to one of these teams. For example, if you are reporting content that you believe contains graphic violence, the Safety Team will review and assess the report. And don’t forget, we recently launched our Support Dashboard which will allow you to keep track of some these reports.

 

If one of these teams determines that a reported piece of content violates our policies or ourStatement of Rights and Responsibilities, we will remove it and warn the person who posted it. In addition, we may also revoke a user’s ability to share particular types of content or use certain features, disable a user’s account, or if need be, refer issues to law enforcement. We also have special teams just to handle user appeals for the instances when we might have made a mistake.

 

Content that violates our Community Standards is removed. However there are situations in which something does not violate our terms, but the person still may want it removed. In the past, people reporting such content would see no action when it didn’t violate our terms. Starting last year, we launched systems to allow people to directly engage with one another to better resolve their issues beyond simply blocking or unfriending another user. Of particular note, is our social reporting tool that allows people to reach out to other users or trusted friends to help resolve the conflict or open a dialog about a piece of content.

 

It is not only our User Operations Team that provides support to the people who use our service but also our engineers who build tools and flows to help you deal with common problems and help you get back into your account faster. On some rare occasions, users may lose access to their accounts by forgetting their password, losing access to their email or by having their account compromised, to help these people we have built extensive online checkpoints to help these people regain access. By using online checkpoints we can authenticate your identity both securely and quickly, this means there’s no need to wait to exchange emails with a Facebook representative before you can restore access to your account or receive a new password. Be sure to visit www.facebook.com/hacked if you believe your account has been compromised or use the Report links to let us know about an impostor Timeline.

 

And it is not only the people who work at Facebook that focus on keeping our users safe, we also work closely with a wide variety of experts and outside groups. Because, even though we like to think of ourselves as pros at building great social products that let you share with your friends, we partner with outside experts to ensure the best possible support for our users regardless of their issue. These partnerships include our Safety Advisory Board that helps advise us on keeping our users safe to theNational CyberSecurity Alliance that helps us educate people on keeping their data and accounts secure. Beyond our education and advisory partners we lean on the expertise and resources of over 20 suicide prevention agencies throughout the world including Lifeline (US/Australia), the Samaritans (UK/Hong Kong), Facebook’s Network of Support for LGBT users, and our newest partner AASARA in India to provide assistance to those who reach out for help on our site.

 

The safety and security of the people who use our site is of paramount importance to everyone here at Facebook. We are all working tirelessly at iterating our reporting system to provide the best possible support for the people who use our site. While the complexity of our system may be bewildering we hope that this note and infographic have increased your understanding of our processes. And, even though we hope you don’t ever need to report content on Facebook, you will now know exactly what happened to that report and how it was routed.

 

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Facebook Now Lets You Chat With Emoticons : Have More Fun

in Chat, Emoticon, Facebook / No Comments

One thing that was missing from Facebook’s chat was the ability to add emoticons and if you are a chat addict you would feel that. Now you can now easily add smiley faces and other emoticons to a conversation when you’re chatting with your friends.

Look for the icon in the bottom right corner of your chat window and emote away. This is yet another step for the social network to actively engage its users to spend more time on Facebook.

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Facebook Introduces App Subscriptions : More Revenue For Developers

in App Subscriptions, Developers, Facebook / No Comments

Today, Facebook just announced two updates to their payments product: subscriptions and local currency pricing.

New ways to monetize with subscriptions

Many developers successfully monetize their apps with one-time purchases of virtual items. Beginning in July, Facebook is launching subscriptions as another way for you to build your businesses on Facebook. With subscriptions, you can establish a recurring revenue stream and offer updated content or premium experiences for a monthly fee.This new feature will be available to to all Facebook.com and mobile web apps in July. In the meantime, you can get started by reviewing  the documentation and signing up for more details. Subscriptions are already being tested by developers such as KIXEYE and Zynga.

KIXEYE’s Backyard Monsters will start testing an offer of exclusive items for $9.95 per month.

Price in-app items with local currency

Since Facebook introduced Credits in 2009, most games on Facebook have implemented their own virtual currencies, reducing the need for a platform-wide virtual currency. As a result, today Facebook is updating their payments product to support pricing in local currency (ex: US dollar, British pound and Japanese yen) instead of Credits.

By supporting pricing in local currency, Facebook hopes to simplify the purchase experience, give you more flexibility, and make it easier to reach a global audience of Facebook users who want a way to pay for your apps and games in their local currency. With local pricing, you will be able to set more granular and consistent prices for non-US users and price the same item differently on a market-by-market basis.

 

Transitioning to local currency

This transition will be seamless for your users on Facebook. Already, most people see items priced in their local currency in the payments flow. Additionally, Facebook will convert any Credit balances into the equivalent amount of value in users’ local currency, which they can spend on in-app items in the same way they do today. People can still redeem gift cards and store unused balances in their account.

Subscriptions already uses local currency pricing, and Facebook will release local currency support for in-app payments in the next few months. Any apps or games that sell virtual items will be required to use local currency by the end of the year. You can find out more details by reading the FAQ and signing up for the latest information. Throughout these updates, our underlying payments product, along with support for global payment methods, and policies will remain the same.

These features like subscriptions and local currency pricing help you monetize more effectively and reach more users globally.

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Facebook Announces Advertising Creative Council And Facebook Studio Edge

Announcing the Creative Council and Facebook Studio Edge

 

Facebook made two announcements from Cannes this week underscore how vital the agency community is to what’s possible on Facebook.

First was the the inaugural Facebook Creative Council, which will convene for the first time this week in Cannes. A counterpart to the Client Council announced last year, the Creative Council will serve as a sounding board for identifying top priorities for agency creative in areas like product, measurement and programs. Members of the inaugural council include a cross-section of creative leaders including: Jeff Benjamin (JWT), Colleen DeCourcy (Socialistic), David Droga (Droga5), Rob Feakins (Publicis), Toshiya Fukuda (777), James Hilton (AKQA), Linus Karlsson (McCann), Amir Kassaei (DDB), Nick Law (R/GA), Mike Lazerow (Buddy Media), Tor Myhren (Grey), Rob Reilly (CPB), Mark Tutssel (Leo Burnett) and Mark Waites (Mother).

 

Also announced this week, Facebook Studio Edge is a social learning and recognition program that keeps agencies up to date on the latest Facebook’s platform has to offer. Facebook Studio Edge is modular, with 10-15 minute self-guided courses that are focused on a topic such as apps, Pages and ads. Each course is interactive and new courses are updated as needed, so that participants are always up to date on the latest in Facebook marketing best practices. Individuals earn recognition badges as they progress through the modules, and, since it’s built on Facebook Studio, people can now display their Facebook Studio Edge badges alongside the individual case study submissions they have been credited with on the site. Together with the Facebook Studio Awards, these new developments create a powerful platform for individuals from agencies of all disciplines and sizes to show off their expertise in Facebook marketing.

Mark D’Arcy, Facebook’s Global Director of Creative Solutions, made the announcements: “The more Facebook can listen to the agency community and arm them with more information on the latest our platform has to offer, the more creativity we will see come to Facebook.”

Currently, Facebook Studio Edge is open to a limited number of launch partners. Information on expanded availability will be posted here on the Facebook Studio blog over the coming weeks.

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Facebook Acquires Picture Analysis Company Face.com

in Face.com, Facebook, Pictures / No Comments

Face Recognition

Facebook has acquired Face.com! The company powers many products including face recognition a fun, engaging part of people’s lives, and incorporate remarkable technology into everyday consumer products. If you use Facebook, then you are already using some of face.com’s products such as Friend finder via photos etc making Facebook a part of your life every single day.  And its true that ee keep up with our friends and family, share interesting (or mundane) experiences from our daily lives, and perhaps most importantly for us, we share a LOT of photos.

We love building products, and like our friends at Facebook, we think that mobile is a critical part of people’s lives as they both create and consume content, and share contentwith their social graph. By working with Facebook directly, and joining their team, we’ll have more opportunities to build amazing products that will be employed by consumers – that’s all we’ve ever wanted to do.  :)

So can Facebook deliver a beautiful competitive mobile product with the technology of Instragram and Face.com? Only time will tell.

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Facebook Launches Official London 2012 Olympics Page

in Facebook, London, Olympics 2012 / No Comments

London 2012 is set to be the most talked about sporting event in history as fans and athletes from around the world come together to share their Olympic stories on Facebook. More than 900 million people will be able to join the celebration – enough to fill the Olympic Stadium 11-thousand times over. To help everyone get the most out of the Games, Facebook announced the Explore London 2012 page.

The page features athletes, national teams and individual sports, with broadcasters and sponsors coming soon. Creating a personalized Olympic experience is as easy as finding your favorite and clicking ‘like’. Launching the Explore London 2012 page at an event in London, Joanna Shields, VP and Managing Director EMEA at Facebook said:

“These Olympics, every story has the potential to be heard. On Facebook, all athletes can have an audience, and every fan can track how their heroes are doing, support them, encourage them, and share their stories with the world."

Also attending the London event was Mark Adams, Director of Communications at the IOC. Mr Adams said:

“The Olympics has been connecting fans with memorable sporting events and moments for more than a century, first in the stadiums, then through television and now on social media. It makes sense to give fans the best experience we can and these will be the first truly ‘social’ Games.

“I’m sure that through Facebook and all of our other social media channels we will manage to bring a new dimension to the Games for a new audience.”

The page is available in 22 languages. There are already more than 100 million connections between fans and athletes on the Explore London 2012 page.

Discover London 2012

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