Did you know that almost three-quarters (72 percent) of businesses that use social media don’t know how to measure their return on investment (ROI)?
This disconnect has never been more important – or damaging. Some 167 million people are expected to shop online in 2012, and social commerce sales are pegged to reach $9.2 billion by the end of this year.
This infographic takes a closer look at how businesses can and should be measuring their social media strategy.
(Source: Boot Camp Digital. ROI image via Shutterstock.)
