Businesses Just Don’t Think Of Social ROI : This Is How They Should Measure [Infographic]

Did you know that almost three-quarters (72 percent) of businesses that use social media don’t know how to measure their return on investment (ROI)?

This disconnect has never been more important – or damaging. Some 167 million people are expected to shop online in 2012, and social commerce sales are pegged to reach $9.2 billion by the end of this year.

This infographic takes a closer look at how businesses can and should be measuring their social media strategy.

(Source: Boot Camp Digital. ROI image via Shutterstock.)

Samir Saleem

An innovative and dynamic marketing expert having worked for both local and multinational organisations,having expertise in leading diverse assignments on devising digital/social media marketing strategies, promotions, public relations and business development. As an experienced social media strategist and business analyst, he manages several brands via his 2nd Startup Hybrid Signals (www.hybridsignals.com) Samir is an award winning technology and social media blogger and can be reached at samzbest@gmail.com

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