The founder of Blogger and Twitter Biz Stone, along with long time partner Even Williams has launched once again a publishing platform after his two hits called Medium. Being speculated as the combination of Digg, Reddit and Pinterest, Medium is designed to allow people to choose the level of contribution they prefer. Most of the time, will simply read and view content, which is fine. If they choose, they can click to indicate whether they think something is good, giving feedback to the creator and increasing the likelihood others will see it.
Posting on Medium (not yet open to everyone) is elegant and easy, and you can do so without the burden of becoming a blogger or worrying about developing an audience. All posts are organized into “collections,” which are defined by a theme and a template. (For example, this post is in the About Medium collection with a simple article template.)
Collections give people context and structure to publish their own stories, photos, and ideas. By default, the highest-rated posts show up at the top, helping people get the most out of their time in this world of infinite information.
Together, the contributions of many add up to create compelling and useful experiences. You may be inspired to post one time or several times a day—either way is okay. If you’re more ambitious, you might create a collection of your own.
“Media is still the ‘connective tissue of society,’ as Clay Shirky eloquently put it. And we think it can be better,” Williams writes. “Better for creators. Better for consumers. Better for the world. So, we’re re-imagining publishing in an attempt to make an evolutionary leap, based on everything we’ve learned in the last 13 years and the needs of today’s world.”
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