Much of the information we consume and search for relates to current events, and the most recent and accurate information often comes from news articles. Behind every article is a journalist, writer or author who has worked hard to research and report on a story. These professionals are experts in their fields, sharing the latest news, developing events and information out with the greater world.
Today Microsoft Bing is announcing the addition of news authors to the People Who Know section in the Bing sidebar for customers in the US. Bing’s sidebar helps connect you to these types of people; people who are knowledgeable on the topic you’re searching for including friends you know and experts and enthusiasts you may or may not be familiar with. Now, when you search for a topic, authors who frequently write articles related to your query will appear alongside other experts and enthusiasts in the sidebar. Hover over the person’s name to learn more about them, see their top articles related to your query, or link to their Twitter page.
While the sidebar provides a summary for some authors, you’ll see a link to “See all articles” which takes you to that author’s articles related to your query right in Bing.
This program being similar to Google authorship tag will bring boost more juice for authors.
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