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6 Reasons Everyone Should Hide Their IP Address

Posted by in Security / No Comments

People around the world hide their IP address every day.  From a security perspective, the most effective way to hide and IP address is by utilizing a VPN service.  A VPN service allows users to surf the Internet showing only the VPN server’s IP address instead of their own.  It also encrypts data as it is passed between the user and VPN server. 

 

1.  Unprotected IP Addresses Increase the Risk of Being Repeatedly Hacked

 

Once a hacker gets access to a device, they use the IP address to communicate with it.  Even if the user cleans their device and eliminates all of the malware and spyware, knowing the IP address gives the hacker the ability to attempt to contact the device directly to re-infect it.

 

2.  IP Addresses Provide Valuable Information to Identify Thieves

 

IP addresses are used by identity thieves to organize the data they gather.  This allows them to discern who the information belongs to.  By using a VPN service, all of the information will appear to come from the VPN server rather than the user’s device.  This prevents them from tying information gathered to a specific person.

 

3.  Search Engines and Marketing Companies Rely on IP Addresses to Track Users

 

Search engines and marketing companies use IP addresses to track people in a similar fashion as identity thieves.  By following someone’s online activities, third parties can develop a detailed user profile based upon the person’s interests. They also use browser cookies to track users. In addition to protecting their IP addresses, users should regularly clear their cookies or only allow cookies from trusted websites.

 

4.  IP Addresses Are Used to Geo-Restrict Access to Websites

 

Another benefit of using a VPN to hide a user’s IP address is that they can bypass geo-restrictions.  There are a growing number of websites which are only made available in certain countries.  By using a VPN service with a server in one of those countries, the user will be able to access those websites because they appear to be in a country which is not restricted.

 

5.  IP Addresses Can Be Used to Target Spam and Phishing Campaigns

 

If an identity thief has most of the information they need about someone, but still need a few more details, they can use the person’s IP address to target spam and phishing campaigns.  By deploying targeted campaigns, identity thieves can utilize information they already know about someone to gain their trust and extract additional sensitive information. 

 

6.  Data Sniffers Track Vulnerable IP Addresses

 

A final benefit of hiding an IP address with a VPN service is the prevention of data sniffers from tracking a particular user.  Data sniffers rely on finding access to an unencrypted data stream in order to gather information as it is being passed between the user’s device and the websites they access.  If they find a data stream to be valuable, they will keep track of the IP address so that they can find it in the future.  Not only does the VPN help hide the IP address of the device but it also creates an encrypted stream of data so that data sniffers cannot access it.

 

Hiding the IP address of the device is inherently valuable because it provides protection against being tracked online by identity thieves, search engines, marketing companies, and data sniffers.  Utilizing a VPN service is particularly beneficial because, instead of seeing the IP address of the device, third parties will see the address of the VPN server.  Additionally, the data stream between the user’s device and the VPN server are encrypted, which provides an additional layer of protection.

Andy Eastin informs his readers how to operate in foreign countries just as they would at home.  Using the German VPN he is able to access his favorite sites from abroad. His writings educate on matters of technology and security.

5 Easy Ways To Run Your Business Using Great Innovative Gadgets

Posted by in What Is This Google+ / No Comments

There’s no doubt it’s much easier than ever before to run a business. A huge part of the reason is because of the massive advances in technology. We have gadgets these days that can do practically anything. Soon you will be able to buy a robot that can do all your work for you. We’re not quite there yet, but the stuff you have at your disposal is amazing. But that’s only if you take advantage of them. They won’t do you any good stuck in a warehouse somewhere. That’s why we’re going to go over the top gadgets you might want to think about that will help you run your business a lot easier.

A conference camera

You need to be able to have great conference calls when you are speaking to people who are out of town. You could use a webcam, but they aren’t exactly great. And what about if more than one person wants to sit in on the action? Unless you want to squash yourselves beside each other there must be another way. Well there is, and that’s a conference cam. It will sit on the end of the table and the people on the other end will get a marvelous view of your pretty face.

A quality tablet

An iPad can completely change the way you run your business. Everyone must have one. There’s lots of tablets to choose from, but look as hard as you like and you will never find one better than the new iPad. Never before have we had such easy access to everything by simply turning on a tablet when we are away from the office. You can easily sync your iPad to the office computer and you can keep working from anywhere in the world, or just down at the local Starbucks. Like has never been easier.

A USB shredder

Sometimes you don’t want to get up from your comfortable chair and shred all your important paperwork. If you have a USB shredder you’ll never need to again. As soon as you’ve finished with all that private data it can be instantly turned into a hundred pieces. They are really small so you can carry it about with you. It means your customers privacy is never in danger, even if you’re sitting at home doing some extra work. You wouldn’t sit and shred huge piles of paper with the portable one, but they’re great for individual letters.

A nice Smartphone

Smartphone’s have so many uses it’s almost impossible to list them all without running out of space on the Internet. These days you can plug your Smartphone into your iPad or laptop and you have a connection to the Internet from anywhere. You don’t need to worry about how bad your WI-Fi connection is. You can also add reminders and store any great ideas you have while you are out of the office. If you want to call someone you can speak to them face-to-face, which is a lot more personal than just hearing their voice. It’s a wonderful piece of kit that anyone running a business needs.

Hands-free car kit

It’s a bad idea to hold your cell phone to your ear while driving, yet there is sometimes a call you need to take. You could pull into the side of the road, but then you might miss that important meeting across town you are running late for. Having a hands-free car kit means you won’t be putting your life in danger while on the phone, but will never miss something important that needs to be dealt with straight away. It’s better to be safe than sorry, right?

This guest post has been written by Daniel Acton, a tech blogger. After finding it hard to get the least possible rates on ; he moved on to web in order to compare multiple quotes from different companies quickly.

How to Use Google Plus for Your Business

Posted by in Social Media / 2 Comments

A great way to become closer to your customers is to use Google Plus. Google+ is a mix between Facebook and Twitter and it’s a great marketing tool to use, especially if you rely on SEO as a main traffic source.

While you may not want to join yet another social media networking site, Google Plus does offer business owners some nice benefits so you may want to think twice. Even though there yet is not a profile for businesses available on Google+, it can still help you tremendously, plus it’s free to use!

You will have to have a gmail account to use Google Plus but don’t worry – Gmail is free! Once you create an account, you need to upload a photo. Try making it a photo of you wearing a business t-shirt with your company logo or slogan on it. Take the time to fill out your profile completely and include links to your website.

Be certain to include your business name under the ‘Employment’ section of your profile. This way, anyone who hovers over your name will see it. And in the ‘About’ section, put in a couple of lines about how you plan to use Google+ for your business. A way to get your Google+ profile out there in terms of SEO is to add your business name under the ‘Nickname’ section of your profile. That name will then show up in search results to help you increase your business’ web presence.

Next you need to add friends. A good starting point would be to add all of the people you have in your address book. Then you can search for other people you wan to add so that you can build up your circles.

Keep an eye on what your friends post on Google+. When you run across something you enjoy ‘plus it’, make a comment or share it with your friends. This will make your profile more noticeable and will help to show that you are interested in what others have to say. You also will need to start up some conversations on Google Plus. This is your opportunity to introduce your business to people. Try to get into the habit of posting something every single day as it’s a great way to increase your brand’s awareness and to engage with others.

Once you have a good audience it’s time to promote your business with vigor. In your posts, drop links to your website. This is a great way to get more people familiar with your business and what you do. You will need to add a Google+ button to your website. There is now a Google+ stats feature inside Google Webmaster Tools which allows you to see how the button is affecting your traffic so by all means, refer to that often to see how your efforts are paying off.


While Google Plus does not have nearly as many users as Facebook and Twitter, it is a growing social media network that’s here to stay. And, if Google has anything to say about it, Google Plus is sure to grow and become a major tool for business owners of all types and sizes to use.

This article is written by Erich. He has also commented on what does rt mean on twitter

If I Die: A Look at Facebooks Death App

Posted by in Facebook, Social Media / No Comments

Some people have often wondered what happens to their social network accounts when they die. Popular social network sites like Facebook and Twitter have implemented their own policies regarding what happens to a user’s account when they pass. Facebook memorializes a page, allowing already confirmed friends and family members to still post comments as a way to remember the life of the one they lost. Twitter removes their account, but previous tweets can still be seen by confirmed followers.

 

While Facebook and Twitter both preserve the comments shared by the deceased before their passing, that is all that is truly left behind. But a Facebook app called If I Die allows users to create messages that will be sent to their select group of friends and family shortly after they die.

 

Through If I Die, a person can create video or text messages that are sent to certain individuals to share stories, tell them how they feel or give them needed information. For example, a user can create messages to send to their children, parents, friends and other family members. Parents can leave stories for their children. Spouses can leave messages to one another. And users can even use the app to tell someone how they truly feel about them.

 

How does it work?

The messages are created and then kept private through the app. Once Facebook has been notified that a user is deceased, their messages will then be sent to their desired recipients.

 

Why should I use it?

Nobody wants to die, but it’s always a good idea to be prepared. If you have a will, you have the ability to leave physical things to those that you love, but you don’t have the chance to tell them anything. If you have stories to share, or if you simply want to leave messages to your loved ones to comfort them, If I Die is a great way to do this.

 

What is If I Die 1st?

If I Die has also created a contest titled If I Die 1st. Through the contest, users have the ability to create a message that will be shared with the public if they are the first user of the app to die. This allows ordinary people to share famous last words with the world without having celebrity status.

 

The contest does contain certain rules and regulations. For example, there is a certain time that people must remain alive. This is to ensure that the winner of the contest dies unexpectedly and is not suffering from a fatal illness.

 

Whether or not you want to join the If I Die 1st competition, the If I Die app can be a great way for you to leave messages to your friends and family after you pass. This is an interesting way to leave a lasting impact on your friends and family in a creative way. The message you leave can help your friends and family members get through the grieving process and give them a chance to hear from you for one last time. If you have friends and family members that you want to share information or messages with, then you may want to use the If I Die app for Facebook.

Julie Myers is an online marketing specialist and keyword strategy expert.  Her goal is to help other SEO professionals plan a successful SEO campaign.

Seven Social Media Marketing Tips for Hotels

Posted by in Social Media / No Comments

Just about every business can benefit from social media marketing. Different industries, however, should use different tactics and approaches in order to be successful and attract business. Here are seven social media tips that can be particularly beneficial for hotel marketing.

Offer Foursquare Specials

On Foursquare, offer specials to guests that they can earn when they check in at the hotel. For example, you might offer a free cocktail or free pass to the buffet. Make it well known that your Foursquare promotions exist and encourage everyone to check in via Foursquare when they check in at the desk.

Post YouTube Videos

YouTube is a good outlet for hotels, because it gives you the opportunity to show off your premises. With one video, take your guests through a tour of a typical hotel room. Shoot another video that shows a suite. Another video can present your amenities, such as the pool, spa, and gym. Yet another video can take viewers on a tour around the hotel grounds. There are many possibilities. Make sure you include links to these videos on your website and other social media sites.

Encourage Guests to Post Pictures and Reviews

On your Facebook and Twitter pages, encourage people to post pictures of their stays at your hotel. When they tag your hotel or @mention it, other people can see real examples of guests enjoying their stays with you. Also encourage guests to speak about their experiences by posting a comment on your Facebook wall or reviewing your hotel on sites like Yelp and TripAdvisor. The recommendations of peers go a very long way in convincing guests to choose your hotel.

Promote Local Attractions

Whether the majority of your guests are vacationers or not, try creating posts that promote local attractions and fun things to do. People aren’t going to stay in your hotel all day long, so let them know what kinds of great things they can see and experience nearby. If the local attractions and restaurants interest them, they may choose to stay at your hotel based on your recommendations and your proximity to their planned activities.

Post Photos to Instagram

Instagram is a very trendy and cool new social network based on photographs. Take pictures of your hotel, add an interesting filter, and post them to an Instagram account. The artsy-looking photos can generate interest about your hotel and prompt people to want to see more.

Share News and Reviews

When updating your blog or Facebook pages, be sure to let your fans know whenever your hotel is mentioned positively in the news. Periodically post links to positive reviews, too.

Offer Good Customer Service

Interacting with people via social media is very important, especially if someone reaches out to share a complaint or bad experience. Be sure to promptly respond, apologize, and let the guest know what’s being done to fix the problem for the future. Offer a discount on their next stay. Everyone appreciates good customer service, and you can use negative comments to show off yours.


This article on social media marketing for hotels was prepared by Travis Lee in tandem with SEOMap – the keyword strategy experts.