Yesterday was a big day for Amazon, which is war with the likes of Apple, Google and Microsoft in the tablet and ereader space. Less than one year ago, Amazon introduced Kindle Fire—combining 15 years of innovation into a fully-integrated, end-to-end service for customers. Kindle Fire quickly became the most successful product launch in the history of Amazon.com, earning over 10,000 5-star customer reviews, remaining the #1 best-selling product across the millions of items available on Amazon since its introduction, and capturing 22% of U.S. tablet sales in just nine months. And Amazon just announced that it’s taking on the high-end with Kindle Fire HD—the next generation of Kindle Fire.
But that isn’t enough, Amazon is taking it’s main page to tell the army of shoppers that the new KindleFire HD is here along with the new $69 Kindle, Kindle Paperwhite and Kindle Paperwhite 3G with this note from Jeff Bezos himself.
Dear Customers,
Today we’re excited to introduce the all-new Kindle Fire HD.
Kindle Fire HD 8.9″ 4G isn’t just the best tablet for the price, it’s the best tablet. $499 now gets you a large-screen HD tablet with a stunning 8.9″ display, exclusive Dolby audio, dual stereo speakers, the fastest Wi-Fi, ultra-fast 4G LTE wireless, plus our new unprecedented $49.99 one-year 4G data package. Customers save hundreds of dollars in the first year compared to other 4G tablets. Kindle Fire HD 8.9″ is also available in a Wi-Fi only model for $299.
Kindle Fire HD is the world’s most-advanced 7″ tablet, with a stunning HD display, plus the same exclusive Dolby audio, dual stereo speakers, the fastest Wi-Fi, and 16 GB of storage. Kindle Fire HD is just $199.
We are also introducing the world’s most advanced e-readers,Kindle Paperwhite and Kindle Paperwhite 3G.
You’ll do a double take when you see Kindle Paperwhite—we’ve added 62% more pixels and increased contrast by 25%, so whites are whiter, and blacks are blacker. We’ve also added a revolutionary built-in front light for the perfect reading experience whether you’re out at the beach or at home in bed.Kindle Paperwhite starts from just $119. Kindle Paperwhite 3G is available for $179 with free 3G wireless—never pay for or hunt for a Wi-Fi hotspot. We’ve also updated our smallest, lightest Kindle with improved fonts and 15% faster page turns—it now starts at just $69.
Kindle Fire HD and Kindle Paperwhite are each in a class by themselves when it comes to hardware—there’s nothing better. But the real magic is that they are also a service. When combined with our enormous content ecosystem, unmatched cross-platform interoperability and standard-setting customer service, we hope people will agree these are the best tablets and e-readers anywhere, at any price.
Thank you for being a customer,
Jeff Bezos
Founder & CEO
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