Amazon Acquires IVONA To Compete With Siri

SEATTLE–(BUSINESS WIRE)–Jan. 24, 2013– (NASDAQ:AMZN)—Amazon.com, Inc. today announced that it has acquired leading text-to-speech technology company IVONA Software. IVONA delivers world-class technologies that power the “Text-to-Speech,” “Voice Guide” and “Explore by Touch” features on Kindle Fire tablets. Additionally, IVONA delivers text-to-speech products and services for thousands of developers, businesses and customers around the world.

“IVONA’s exceptional text-to-speech technology leads the industry in natural voice quality, accuracy and ease of use. IVONA is already instrumental in helping us deliver excellent accessibility features on Kindle Fire, including Text-to-Speech, Voice Guide and Explore by Touch,” said Dave Limp, Vice President, Amazon Kindle, in a statement. “The IVONA team shares our passion for innovation and customer obsession, and we look forward to building great products to deliver world-class voice solutions to customers around the world.”

“For more than ten years, the IVONA team has been focused on creating innovative text-to-speech technologies,” said Lukasz Osowski, CEO and co-founder of IVONA. “We are all thrilled that Amazon is supporting our growth so that we can continue to innovate and deliver exceptional voice and language support for our customers.”

IVONA offers voice and language portfolios with 44 voices in 17 languages and more in development.

Samir Saleem

An innovative and dynamic marketing expert having worked for both local and multinational organisations,having expertise in leading diverse assignments on devising digital/social media marketing strategies, promotions, public relations and business development. As an experienced social media strategist and business analyst, he manages several brands via his 2nd Startup Hybrid Signals (www.hybridsignals.com) Samir is an award winning technology and social media blogger and can be reached at samzbest@gmail.com

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