2012 – The Year When The Number Of SmartDevices Will Exceed The World’s Population [Cisco Study]



The world is truly becoming a global village. We are more interconnected to each other than ever before. With the rise of social networks, computing devices, telecommunication infrastructure and what not, humans are by far getting exposed to each other for both good and bad. This signifies the importance of technology playing a huge vital role in our lives, and it’s just getting started.



According to a recent Cisco report, this phenomenal technology growth will be largely driven by mobile-connected devices like smart phones and tablets.

  • The number of mobile-connected devices will exceed the world’s population in 2012
  • There will be over 10 billion mobile-connected devices in 2016
  • Monthly global mobile-data traffic will surpass 10 exabytes per month in 2016
  • Over 100 million smart-phone users will each consume more than 1 GB of data per month in 2012
  • Global mobile-data traffic will increase eighteenfold between now and 2016
  • Mobile-network connection speeds will increase ninefold by 2016
  • Two-thirds of the world’s mobile data traffic will be video by 2016


Figure below shows the devices responsible for mobile data traffic growth. Laptops and netbooks will continue to generate a disproportionate amount of traffic, but newer device categories such as tablets and M2M nodes will begin to account for a more significant portion of the traffic by 2016.

Laptops and Smartphones Lead Traffic Growth


The proliferation of high-end handsets, tablets, and laptops on mobile networks is a major generator of traffic, because these devices offer the consumer content and applications not supported by previous generations of mobile devices. As shown in Figure 4, a single smartphone can generate as much traffic as 35 basic-feature phones; a tablet as much traffic as much as 121 basic-feature phones; and a single laptop can generate as much traffic as 498 basic-feature phones.



High-End Devices Significantly Multiply Traffic



By 2016, one-quarter of mobile users will have more than one mobile-connected device, and 9 percent will have three or more mobile-connected devices (Figure 5). Today, mobile users generally need to purchase separate mobile data subscriptions for each device, but the increase in multiple mobile device ownership is leading mobile operators to consider more holistic packages that can accommodate multiple devices.



One-Quarter of Mobile Users Will Own Two or More Mobile-Connected Devices by 2016




Wow these are staggering facts. You can read more here.

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Samir Saleem

An innovative and dynamic marketing expert having worked for both local and multinational organisations,having expertise in leading diverse assignments on devising digital/social media marketing strategies, promotions, public relations and business development. As an experienced social media strategist and business analyst, he manages several brands via his 2nd Startup Hybrid Signals (www.hybridsignals.com) Samir is an award winning technology and social media blogger and can be reached at samzbest@gmail.com

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